TAG Heuer

TAG Heuer Teams Up with Pop Culture Icon Super Mario

To celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition smartwatch featuring Nintendo’s most famous character: the energetic Mushroom Kingdom hero, Mario, who takes over the TAG Heuer Connected.

“DARK LORD” For Only Watch 2021

For the Only Watch 2021 auction, the Swiss watchmaker channels the spirit of the ultra-rare Monaco “Dark Lord” with a one-off, high-end, carbon-cased version of its inimitable square-cased chronograph.

Performing Beyond the Edge

TAG Heuer reveals an unprecedented look behind the scenes of its advertising campaign.

The TAG Heuer Connected Launches Two Anticipated Updates For Water Sports And Running

Swimmers and runners can look forward to enhanced features of their TAG Heuer Connected following a significant update to its proprietary sports app

Sydney McLaughlin, TAG Heuer Brand Ambassador

Sprinting through life and tackling hurdles is no small feat for award-winning athlete and TAG Heuer Brand Ambassador Sydney McLaughlin.

TAG Heuer Announces New Brand Ambassador

The Swiss luxury watch brand announces the signing of Jimmy Butler as a brand ambassador for North America.

TAG Heuer Carrera Green Special Edition

A stylish new look for the king of chronographs

New 2021 TAG Heuer Aquaracer

The new 2021 TAG Heuer Aquaracer Professional 300 looks sharp. Edgy. Both literally and figuratively.

TAG Heuer: Connected for Fitness

TAG Heuer Connected makes it is easy to stay active and healthy.

TAG Heuer Carrera Porsche Chronograph Special Edition

Race to watch mountain

The Aquaracer Bamford Limited Edition

TAG Heuer and Bamford Watch Department presents its latest co-creation.

The New TAG Heuer Connected Watch: Watch first? Connected second?