In a remarkable collaboration that began in 2021, TAG Heuer and Porsche united in a global partnership, celebrating their history and values of quality, innovation, and prestige. Together, they proudly present their new showstopper: the TAG Heuer Carrera Chronosprint x Porsche, designed in two versions. This launch pays homage to the momentous celebration of the 60th anniversaries of the TAG Heuer Carrera collection as well as the Porsche 911 (originally called 901). Merging elements from both the watch and the car, these timepieces offer an unparalleled timekeeping experience, capturing the essence of the original Porsche 901’s remarkable achievement: reaching 0-100 km/h in a mere 9.1 seconds.
Frédéric Arnault, CEO of TAG Heuer, commented, “This watch perfectly encapsulates the essence of the motorsport universe, a shared value in our partnership with Porsche. We have seamlessly merged the heritage of the 911 and the TAG Heuer Carrera, leveraging cutting-edge technology and unique design. It is a testament to our shared values of precision, innovation, and a deep appreciation for our respective histories.”
The Porsche 911 has enthralled enthusiasts with its unwavering devotion to performance, precision, and innovation since its groundbreaking introduction in 1963, hitting 0-100 km/h in just 9.1 seconds, demonstrating Porsche’s commitment to performance and innovation. The Heuer Carrera debuted in 1963, inspired by the historic Carrera Panamericana race, and 60 years later, in 2023, TAG Heuer pays tribute to Porsche’s extraordinary speed feat once more. The TAG Heuer Carrera Chronosprint x Porsche watches stand out because they combine the spirit of Porsche’s breakthrough achievements with TAG Heuer’s uncompromising quest of excellence.
As a tribute to precision and speed, TAG Heuer introduces a new movement in the industry, TH20-08 movement, a new interpretation of the in-house caliber TH20 launched at the 2023 Watches & Wonders fair. Designed for precise measurements of short time intervals, the TH20-08 movement mirrors Porsche 901’s acceleration from 0 to 100 km/h in 9.1 seconds. Its central hand accelerates swiftly, gradually decelerates over 60 seconds, and quickly restarts. The movement’s unique mechanism features two snail-shaped wheels, created with state-of-the-art LiGA technology, representing TAG Heuer’s commitment to precision, craftsmanship, and captivating design, setting a new standard in watchmaking.
Crafted with sleekness, assertiveness, and remarkable memorability, these timepieces come in both steel and gold versions, each exuding a unique design concept. The dial captivates with a visual representation of speed and acceleration, with red lines mirroring the 0-100 km/h achievement in just 9.1 seconds, paying homage to the very first Porsche 911. Adding a touch of automotive inspiration, subtle red details can be found throughout the watch. The 6 o’clock subdial features a reference to the iconic dashboard of 1970s Porsches, where the area around 50 km/h was often highlighted to indicate the recommended speed in urban areas.
The red section of the 9 o’clock subdial serves as a reminder of the critical engine limit beyond which damage may occur, which is carefully put at 6.8 hours, corresponding to the limit of 6800 revolutions per minute. The watch’s counter hands are inspired by the curvature of a car dashboard, completing the coherent automotive design look. To add to the pleasurable surprises, the TAG Heuer Carrera Chronosprint x Porsche features a double glassbox with a domed, curved, crystal glass that flows flawlessly over the tachymeter scale and blends into the case.
This innovative design, a first for the TAG Heuer Carrera, offers an easy reading of the indications on the dial via the front glass and a captivating view of the watch’s intricate mechanics through the caseback glass. The caseback features a specially crafted dedicated mass designed to replicate the iconic three-spoke steering wheel of Porsche. Both watches will feature a calfskin leather strap, in brown for the gold edition and in black for the steel edition, with the embossed original number “911” on the strap, paying homage to Porsche and resonating with enthusiasts and connoisseurs of the iconic sports car.
The steel version boasts a silver shimmery dial & flange, while the gold edition exudes a refined elegance with its beige shimmery dial & flange. These two unique timepieces are each presented in specially designed, co-branded TAG Heuer x Porsche packaging with subtle touches of gold and steel reminiscent of the watches.
In a seamless fusion of horological mastery and automotive excellence, the TAG Heuer Carrera Chronosprint x Porsche (click here) represents the pinnacle of collaboration between two legendary brands. With a shared commitment to excellence, performance, and timeless design, TAG Heuer and Porsche once again highlight their common history and passion for racing. Together, they created more than just a watch; a true symbol of their passion and expertise. These timepieces embody the spirit of speed, precision, and enduring legacy, serving as a tangible testament to the unwavering pursuit of excellence.