In anticipation of the forthcoming Lunar New Year, TAG Heuer, welcomes the Year of the Dragon with a spectacular limited edition duo of timepieces. This exclusive release seamlessly marries the richness of Chinese culture with TAG Heuer’s racing DNA, encapsulating the essence of the majestic dragon in every detail.
Rooted in ancient Chinese mythology, the dragon symbolizes imperial strength and unity, embodying benevolent powers that have resonated for centuries. TAG Heuer, drawing inspiration from this mythical creature, mirrors its power and charisma in the design and precision of these watches, establishing a profound connection with the spirit of the Year of the Dragon.
These rose gold and steel timepieces pay homage to Chinese culture and the success represented by the Chinese Dragon. TAG Heuer brilliantly merges its racing tradition with the cultural significance of the dragon, resulting in a timepiece that exudes grandeur and jubilation, delighting the brand’s fans.
The steel model has a sunray-brushed silver dial, whereas the rose gold model has a sunray-brushed 18K 5N rose gold-plated dial. Both variants have rhodium-plated and 18K 5N rose gold-plated indices, which are offset with luscious red lacquer to create a harmonious combination. The eye-catching red “azuré” subdials at 3 and 9 o’clock offer a startling contrast, echoing the iconic reverse panda design.
A central red lacquered hand gracefully dances on the dial, drawing attention to the discreet yet significant calligraphic dragon character at 6 o’clock—a representation deeply intertwined with Chinese culture, symbolizing strength and prosperity. This emblem not only pays homage to tradition but also exemplifies TAG Heuer’s commitment to honoring heritage within a contemporary design.
The caseback design is fully customized, revealing a printed Chinese Dragon figure around the sapphire glass. Special engravings indicate the watch’s limited release, with “Limited Edition” and “One of 300” for the steel version and “One of 50” for the more exclusive 18K 5N rose gold version.
The watch’s movement, the Calibre Heuer 02, is visible through the stunning caseback, offering excellent timekeeping precision and performance with its vertical clutch and column wheel. The 80-hour power reserve supports a thrilling lifestyle.
Complementing the steel and rose gold cases, an alligator leather strap in an elegant red enhances the watch’s sophisticated and racing allure. The exceptional TAG Heuer Carrera Chronograph, Year of the Dragon, comes housed in a special box, mirroring the profound red color of the watch and elevated with the Chinese Dragon symbol in an elegant beige.
TAG Heuer delivers watches that weave a narrative inextricably tied to Chinese culture, embracing the essence of the Year of the Dragon. These timepieces have evolved beyond ordinary accessories, becoming symbolic tributes to the spirit of a year defined by power, luck, and success. The TAG Heuer Carrera Chronograph, Year of the Dragon, stands as a testament to this cultural fusion and is now exclusively available at TAG Heuer boutiques, the brand’s e-commerce platforms in selected countries, and discerning retail partners.