Monaco Grand Prix is a time-honored tradition, and this year, TAG Heuer, the official watch of the event, took their celebration to new heights. The renowned Swiss watchmaker hosted a glamorous soiree aboard the majestic Le Bougainville yacht, docked in the picturesque Port of Monaco. This dazzling event commemorated the 81st edition of the Grand Prix, the 20th anniversary of partner Oracle Red Bull Racing, and the exceptional career of TAG Heuer brand ambassador Max Verstappen.
The evening commenced with a lively cocktail reception where guests mingled with A-listers and racing royalty. Oracle Red Bull Racing drivers Max Verstappen and Sergio Pérez offered exclusive insights into the qualifying session, amplifying the anticipation for the upcoming race – a course they’ve both dominated in the past.
A significant milestone was celebrated: Oracle Red Bull Racing’s two decades in Formula One. Since their debut, the team has amassed an impressive record, including their first podium finish in Monaco (2006), a groundbreaking win in China (2009), and a string of World Championship victories (2010-2013, 2021-2023). The team’s dedication and passion for motorsports are undeniable, and they undoubtedly have their sights set on adding another win to their illustrious legacy at this year’s Monaco Grand Prix.
Upholding a cherished tradition, TAG Heuer CEO Julien Tornare presented Max Verstappen, the sport’s most promising driver, with a truly exceptional gift – a personalized version of the brand’s latest release, the TAG Heuer Monaco Split-Seconds Chronograph. This remarkable timepiece is a tribute to Verstappen’s unmatched achievements.
The watch boasts unique details that celebrate Verstappen’s racing career. The 9 o’clock subdial features a tribute to his World Championship victories, showcasing the years 2021, 2022, and 2023 marked with stars, along with the inscription “World Champion.” His iconic lion head logo and name are proudly displayed at 3 o’clock, while the number “1” in striking red stands out on the sapphire crystal dial – a powerful symbol of his racing number.
On the watch’s caseback, an engraving reads “World Champion – Max Verstappen,” forever etching his legacy. This exceptional piece is more than just a timepiece; it serves as a constant reminder of Verstappen’s remarkable journey and a lucky charm for the upcoming race.
The star-studded event culminated in a captivating performance by J Balvin, the “Reggaeton Prince,” who enthralled the audience with an unforgettable show under the twinkling lights of the Monaco harbor.
TAG Heuer’s glamorous night solidified their enduring bond with the Principality of Monaco and their rich heritage in motor racing. The celebration alongside esteemed partners, VIP guests, and racing icons fueled the excitement that is synonymous with the Monaco Grand Prix weekend every year.