The TAG Heuer Formula 1, first released in 1986, was more than just a watch; it was a cultural phenomenon. This TAG Heuer Formula 1 | Kith collaboration marks the triumphant return of a beloved timepiece, boasting upgraded materials, a fresh partnership, and a vibrant color palette.
For many watch enthusiasts, the original Formula 1 was their first love. It was the watch that ignited a passion for collecting, and its bold design and electrifying colors made it an instant classic. Today, this iconic timepiece is experiencing a resurgence, thanks to a partnership between TAG Heuer and Kith, a renowned lifestyle brand.
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The new TAG Heuer Formula 1 | Kith collection stays true to the spirit of the original while offering modern updates. The most notable change is the use of upgraded materials. The original plastic crystal has been replaced with a scratch-resistant sapphire crystal, and the strap is now crafted from high-quality rubber. These improvements enhance the watch’s durability and overall feel.
This collaboration transcends material upgrades. Kith founder Ronnie Fieg played a crucial role in selecting the collection’s ten striking colorways. These colors pay homage to standout models from TAG Heuer’s past, ensuring a sense of nostalgia for longtime fans.
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In a groundbreaking move, TAG Heuer merges its logo with Kith’s for the first time. This co-branded insignia appears on the dial, strap, and caseback, signifying a unique partnership. Fieg’s motto, “Just Us,” is also incorporated on the dial, a tribute to his design philosophy.
The TAG Heuer Formula 1 | Kith collection offers a variety of options for every taste. There are seven Kith exclusives, each limited to 250 pieces and featuring vibrant colors like sports-car red, black and yellow, and a green, yellow, and red combination that nods to a rare 1980s iteration. Kith also offers two exclusive steel bracelet models, limited to 350 pieces each.
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TAG Heuer boasts two exclusive models of its own, each limited to 825 pieces. These feature a black PVD case with vibrant blue or green bezels and straps. A true highlight of the collection is the shared black-bezel model, limited to 1,350 pieces. This classic design, featuring a red-accented eggshell dial, perfectly blends modern features with vintage appeal.
Every TAG Heuer Formula 1 | Kith comes in a high-end box that reflects the watch’s vibrant design and premium status. For the ultimate collector’s item, a limited-edition box containing all ten watches is also available.
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The TAG Heuer Formula 1 | Kith collaboration is more than just a watch release; it’s a celebration of a cultural icon. With its combination of classic design, modern upgrades, and a touch of nostalgia, this collection is sure to captivate watch enthusiasts and fashionistas alike.