Maurice Lacroix continues to redefine the boundaries of urban luxury with the latest addition to its illustrious collection – the AIKON PVD. A limited edition masterpiece, the AIKON PVD pays homage to the brand’s legacy while embracing a new era of sophistication.
The AIKON series was created by the creative geniuses at Maurice Lacroix Manufacture in 2016, drawing influence from the renowned Calypso timepieces of the 1990s. The chosen appellation, ‘AIKON,’ immediately became synonymous with urban luxury, laying the groundwork for a line that would captivate the hearts of watch enthusiasts worldwide.
The AIKON PVD, a natural progression of its predecessors, adds a compelling twist with its PVD-coated case, which has a beguiling metallic sheen. This limited edition masterpiece is available in two variations, each limited to just 888 pieces, ensuring exclusivity and desirability.
The 39mm variant emerges in a striking midnight blue, while its 42mm counterpart dons a sophisticated gunmetal grey attire. Both cases feature a Clous de Paris motif on the dial, adding an exquisite texture that resonates with the discerning tastes of modern watch connoisseurs.
The beauty of the AIKON PVD lies not only in its visual aesthetics but also in its simplicity. The dial, a canvas of precision, succinctly displays the essentials of time – hours, minutes, and seconds. This intentional minimalism caters to those who appreciate the marriage of form and function, embodying urban elegance.
Flip the AIKON PVD to showcase the craftsmanship through an exhibition caseback that displays the automated ML115 calibre. The movement’s delicate features, embellished with perlage and colimaçon, highlight Maurice Lacroix’s dedication to excellence.
The watch is securely secured to the wrist with a matching M-branded rubber strap, which provides both flair and comfort. The Maurice Lacroix Easy Strap Exchange system, a feature of AIKON models, enables for easy customisation, demonstrating the brand’s commitment to user-friendly innovation.
While the AIKON PVD stands out with its unique aesthetics, it remains grounded in the core values that define the AIKON collection – Swiss quality, precision, wearer comfort, and high perceived value. These attributes have propelled the AIKON series to extraordinary success, solidifying Maurice Lacroix’s position as a pioneer in the world of luxury timepieces.
As the AIKON saga continues, Maurice Lacroix reaffirms its unwavering commitment to creativity and innovation. The AIKON PVD is not just a watch; it’s a shimmering embodiment of urban luxury, inviting enthusiasts to embark on a timeless journey where tradition meets contemporary elegance.
