Renowned designer Jeremy Scott has teamed up with Hyundai Motor Company to launch ‘Re:Style 2023’, an eco-friendly upcycling fashion platform. In its fourth year, the platform aims to transform automotive waste into fashionable items by collaborating with internationally acclaimed designers. This year’s collection features an haute couture range by Jeremy Scott that breaks the stereotypes of sustainable design. The designer used discarded materials from Hyundai Motor’s electric vehicles, as well as deadstock fabrics, to create the collection. The unique innovation and wit of Jeremy Scott’s designs highlight new materials derived from parts such as wheels, seat belts, tail lights, and wipers.
The ‘Hyundai Re:Style Exhibition’ will take place at AP Again in Seongsu-dong for three weeks starting on March 23, following a private gala preview event. This year’s exhibition will be the first ‘Re:Style’ event held in Korea and will coincide with the global launch of the all-new KONA Electric. The exhibition space will feature a parametric pixel motif, a representative element of Hyundai Motor’s electric vehicle lineup.
The exhibition will also showcase the ‘Re:Style Archive Exhibition’ in collaboration with Re:Style ambassador and model Lauren Wasser. Wasser, who overcame physical limitations after double leg amputation caused by toxic shock syndrome, will represent the past three years of the Re:Style archival collection, showing the journey of Re:Style under the theme of diversity and innovation.
Hyundai Motor’s ‘Re:Style’ project debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges. Most recently, in 2021, the company partnered with L’Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.