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June 2, 2023        |

Porsche Unveils the Evolution of an Icon: The New Crest

A Harmonious Blend of Tradition and Innovation Embodies Porsche's Rich Heritage and Exciting Future

Porsche, the renowned sports car manufacturer, has unveiled its new crest, representing a significant evolution of an iconic symbol. After three years of meticulous design and planning, the team at Style Porsche, in collaboration with marketing experts, has breathed new life into the emblem. The refreshed crest, featuring brushed precious metal, a three-dimensional honeycomb structure, and a refined crest animal, will make its debut on Porsche vehicles by the end of 2023.

The Porsche crest has been an integral part of the brand since 1952. Despite its rich history, the modernized crest retains its recognizable essence while incorporating contemporary elements. The refined design effectively conveys the unique character and heritage of Porsche, solidifying its position as a global icon.

Michael Mauer, Vice President of Style Porsche, explains that the redesign was prompted by the “75 years of Porsche sports cars” anniversary. With a cleaner and more state-of-the-art execution, the refined crest symbolizes Porsche’s commitment to innovation. By combining historical elements with modern design elements, such as the honeycomb structure and brushed metal, the crest represents a harmonious blend of the brand’s storied past and its exciting future.

Joachim Paetzel, Specialist for Color and Trim at Style Porsche, highlights the iterative design process that was undertaken to create the new crest. This careful approach allowed for the optimization of every detail, ensuring a harmonious and natural effect. The 2D and 3D versions of the crest were meticulously crafted to ensure consistency and effectiveness across various mediums, including vehicle exteriors, interiors, and brand communications.

The new crest not only pays homage to Porsche’s history but also positions it for the future. Robert Ader, Chief Marketing Officer at Porsche AG, expresses how the modernized crest will be utilized to underline emotional highlights and enhance the brand identity. Alongside the crest, the Porsche lettering will also gain prominence, creating a cohesive and impactful visual representation of the brand.

Porsche Classic offers all historic crests, allowing owners of vintage and new Porsche cars to maintain the authentic heritage of the brand. These crests are meticulously manufactured based on original drawings, using special tools and processes. The introduction of the new crest marks a milestone in the ongoing legacy of Porsche, showcasing its dedication to timeless design and innovation.

In conclusion, the modernized Porsche crest represents a careful balance between tradition and innovation. With its refreshed design, incorporating brushed precious metal, a three-dimensional honeycomb structure, and a refined crest animal, the crest perfectly captures the essence of the iconic brand. As Porsche continues its journey, the new crest serves as a symbol of the company’s commitment to excellence, bridging the gap between its rich history and the exciting future that lies ahead.