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January 25, 2024        |

Unveiling the All-Electric Porsche Macan: A Synthesis of Tradition and Innovation

Michael Mauer takes us behind the design of Porsche's electrifying SUV.

Porsche is set to redefine the electric SUV landscape with the global premiere of the all-new Macan. In a live broadcast from the Porsche Newsroom in Singapore, Michael Mauer, Vice President Style Porsche, provides a captivating glimpse into the design philosophy that transformed the iconic Macan into an all-electric marvel.

The keyword “electrifying” aptly captures the essence of the new Macan. Mauer, in an exclusive interview, delves into the challenges faced by the Style Porsche team in updating the design language of a well-established product identity. “The new Macan is the first model that we are electrifying from an existing, established product identity,” states Mauer, emphasizing the groundbreaking shift from internal combustion to an all-electric powertrain.

Mauer acknowledges the delicate balance required in making every new sports car unmistakably a part of the Porsche family while being perceived as ‘the new one.’ He believes that visual consistency is paramount for the Porsche brand. Striking the right equilibrium between “quintessentially Porsche” and “innovative” is, as Mauer admits, a challenging endeavor.

The transition to an all-electric powertrain brought both opportunities and challenges. Mauer highlights the technical considerations involved in the packaging process, emphasizing the critical role it plays in achieving the classic Porsche flyline. The removal of the bulky engine block allowed for a more distinctive hood shape, while accommodating the sizable battery presented challenges in maintaining the width-to-height ratio and optimizing aerodynamics. The result of this intricate collaboration between designers and aerodynamics engineers is evident in the impressive drag coefficient of 0.25, making the all-electric Macan one of the most aerodynamic SUVs in the market.

Porsche, known for its iconic design DNA, has decided not to deviate significantly from its combustion-engined sports cars in its electric models. Mauer affirms, “Porsche remains Porsche – even an electric Porsche is a sports car in its segment.” This commitment to the brand’s design heritage is palpable in the Macan. Mauer confidently asserts, “The new Macan is also very clearly a Porsche and a Macan at first glance.” The design retains the defining proportions of a sports car in this segment, with refinements both inside and out, resulting in a Macan that exudes an even sportier and more dynamic vibe.

The all-new Porsche Macan is a testament to the brand’s unwavering commitment to innovation while staying true to its heritage. The electrification of this iconic SUV not only marks a pivotal moment in Porsche’s history but sets a new standard for the seamless integration of electric powertrains without compromising on the essence of a true sports car.


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