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September 15, 2023        |

Louis Vuitton Crafts Spectacular Official Trophy Trunk for Rugby World Cup France 2023

A Celebration of Craftsmanship and Heritage: Louis Vuitton's Exclusive Webb Ellis Trophy Trunk

Louis Vuitton has unveiled the Official Trophy Trunk for the Rugby World Cup France 2023, beginning off an unprecedented journey tonight in a spectacular blend of elegance and sport. This one-of-a-kind masterpiece, handcrafted by talented artisans at Louis Vuitton’s famous Asnières ateliers, will take center stage throughout the tournament, culminating in its big reveal on October 28th, when the coveted Webb Ellis trophy will be awarded upon the winning team.

At the heart of this extraordinary trunk lies the iconic Louis Vuitton Monogram canvas, gracing its exterior. The two folding front panels bear a striking blue, white, and red “V,” symbolizing both “Victory” and “Vuitton,” drawing inspiration from the tournament’s emblem and the French flag. On one side, meticulously painted Roman numerals XV, representing the number of players in a Rugby Union team, add a unique touch. Meanwhile, the opposite side features the Rugby World Cup France 2023 logo. Leather trim, brass corner protectors, lock, and clasps, reminiscent of Louis Vuitton’s heritage trunks dating back to the 1860s, embellish the exterior. Notably, the interior of this trophy trunk features sumptuous Louis Vuitton leather, harmoniously echoing the vibrant Pantone blue of the painted “V” decoration. Completing the ensemble is a Rugby World Cup 2023 logo patch adorning the interior lid, a testament to the trunk’s intricate detailing.

Former New Zealand rugby player, Dan Carter, poses for a photo beside The Webb Ellis Cup inside the Louis Vuitton Trophy Trunk prior to the Rugby World Cup France 2023 Pool (Photo by Julian Finney - World Rugby/World Rugby via Getty Images)

The participation of Louis Vuitton as an official partner of the tournament demonstrates the brand’s deep commitment to the Rugby World Cup, which began with the production of its first trophy trunk for the 2015 tournament in England. The Rugby World Cup France 2023 CEO, Julien Collette, expressed his gratitude, saying, “We are honored that the Web Ellis Cup will be protected and presented in such an exceptional trunk. The Rugby World Cup is a showcase of French excellence and savoir-faire, so it is fitting that we have partnered with Louis Vuitton, the absolute embodiment of those values.”

Pietro Beccari, Chairman and CEO of Louis Vuitton, spoke of the Maison’s enduring support for the Rugby World Cup, stating, “As a long-term supporter of the Rugby World Cup, we are happy to continue our relationship with this new official Trophy Trunk. Victory travels once again in Louis Vuitton! We are proud to present this new Trophy Trunk, which marks another milestone in the history of Louis Vuitton, creators of exceptional trunks for nearly 170 years.”

The Webb Ellis Cup Official Trophy Trunk is the latest contribution to Louis Vuitton’s historic heritage of creating bespoke travel trunks for the world’s most iconic trophies. Louis Vuitton’s brand is synonymous with elegance, craftsmanship, and a celebration of athletic successes, from the FIFA World CupTM to the NBA Championship Trophy, Formula 1’s Grand Prix de Monaco, League of Legends, Davis Cup, Roland Garros, and the America’s Cup.


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