Unveiled at Geneva Motor Show in 2011 as the Aventador LP 700-4, its moniker described its 700 horsepower and permanent four-wheel drive, with the engine mounted longways at the rear – Longitudinale Posteriore – but the Aventador encapsulated so much more. With a new Lamborghini V12 60˚powerplant, developed entirely in-house, it encompassed significant new technologies, an extraordinary and timeless design and not least, breathtaking performance, the like of which had not been seen in a production super sports car. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said at its launch, “the Aventador is a jump of two generations in terms of design and technology, with an exceptional package of unique, innovative technologies and performance that is simply overwhelming.”

The benchmarking characteristics described at its debut have endured throughout its life, over more than 8 model derivatives and 11,465 cars delivered to customers worldwide. It has originated over 10 one-off and limited editions; set track records; won numerous awards; been the subject of artistic projects; featured in films and video games; and delighted owners, enthusiasts, children and media the world over with its inimitable design, extraordinary performance, thrilling engine noise and driving emotions.

“The Lamborghini Aventador was a game-changer at its launch, and the flagship Lamborghini model for 11 years of production,” says Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “The V12 engine has been part of Lamborghini’s heritage since the company’s earliest days; the beating heart of models from Miura to Diablo, Countach to Murciélago. The Aventador captured Lamborghini’s competencies in design and engineering when it debuted in 2011, with Lamborghini values that are always at the centre of company and product impetus: pure, futuristic design; benchmarking performance; and addressing technical challenges with innovation to produce the most emotive, class-leading super sports cars. These principles are the very essence of the Lamborghini Aventador, and assure its timeless appeal.”

Lamborghini has sold more Aventadors than the sum of all its previous V12 models; in its fifth year the company delivered 5,000 units, matching the total number of Murciélago models produced, and delivering its 10,000th Aventador in September 2020.