Tiffany & Co. has announced that Jimin, a member of the popular 21st-century pop group BTS, will be joining the luxury jeweler as its newest global House ambassador. Jimin’s unique style and global influence make him the perfect fit for the brand, as Tiffany & Co. seeks to expand into the intersecting worlds of music, art, culture, and luxury.

Alexandre Arnault, Executive Vice President of Product and Communications, expressed his excitement at welcoming Jimin as the brand’s newest ambassador, saying, “He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.” Arnault went on to say that the brand is “proud and incredibly excited” to unveil its future campaigns with Jimin, which are set to launch later this spring.

As a celebrated artist with a commanding stage presence and impressive vocal and dance skills, Jimin’s creative journey continues to evolve. He recently announced the release of his first official album, FACE, and is focused on his new start as a solo artist as he reveals his new music to the world. As a House ambassador for Tiffany & Co., Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns.

In response to the announcement, Jimin expressed his excitement at partnering with Tiffany & Co., saying, “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry.”

Jimin will officially join Tiffany & Co. as a House ambassador in March, and fans can expect to see his first campaigns for the brand debut later this year.