Jul 14, 2024 23:27

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JEWELRY: Ardor for Adornment

Photos: Tiffany & Co
June 28, 2024        |

Pharrell Williams Makes His Mark on Tiffany & Co. with the Edgy Titan Collection

A Bold Collaboration Redefines Modern Luxury

The world of high jewelry is getting a dose of urban cool thanks to a new collaboration between iconic brand Tiffany & Co. and multi-talented artist Pharrell Williams. The aptly named “Tiffany Titan” collection breaks away from traditional design conventions, offering a bold and edgy range of pieces inspired by power, individuality, and a touch of rebellion.

The collection’s central motif draws inspiration from the mighty trident of Poseidon, the mythological Greek god of the sea. This powerful symbol is reimagined with sharp, spear-like elements juxtaposed against softer, curved links, creating a unique dialogue between strength and balance. Each piece – necklaces, earrings, bracelets, and rings – is a testament to those who challenge the ordinary and embrace their own unique force.

“We are excited to unveil Pharrell’s inaugural collection for Tiffany,” says Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co. “The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship.”

True to Pharrell’s signature style, the “Titan” collection boasts a touch of punk spirit. The use of 18k yellow gold or titanium, along with both all-metal and diamond iterations, ensures there’s a piece for every personality. The diamond pavé settings showcase an innovative technique, with stones set in reverse to maximize brilliance and create a truly captivating effect.

But perhaps the most striking element of the collection is the use of titanium. This unique material offers a subdued reflective quality that stands in stark contrast to the brilliance of the diamonds, creating a powerful and impactful statement. This unexpected choice of material further emphasizes the collection’s aim to redefine traditional jewelry design.

Pharrell himself draws inspiration from the power of water for the collection’s name, referencing Poseidon and his connection to the ocean. He also finds a personal connection, explaining, “the name of this collection ‘Titan’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis – ‘Atlantis’ which is also the name of the community I grew up in Virginia Beach.” This personal touch adds another layer of depth to the collection’s symbolism.

The “Tiffany Titan by Pharrell Williams” collection launched in May 2024, with exclusive access on Tiffany.com (click here) in the US and at The Landmark in New York City. It became globally available at Tiffany & Co. stores and online in June 2024. This collaboration marks a bold new chapter for Tiffany & Co., proving that fine jewelry can be both powerful and individualistic.


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