Sep 22, 2023 18:17

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Desirable Diversion

January 30, 2023        |

A Sneaker That You Can Drive

Nissan and New Balance teamed up to create the world's first Kicks 327 Edition.

For a new campaign, Nissan Japan and New Balance have collaborated to create a sneaker on wheels with a little more power than your average shoe. The collaboration begins with a car heavily inspired by the 327 New Balance footwear which is a well-loved shoe brand in Japan.


Photos: Nissan Japan


The Nissan Kicks e-Power 4WD is wrapped in materials that match the colors and textures of the sneaker, such as the oversized N logo and thick white midsole. The bike rack on its roof has been stylized into the tongue and collar of the 327 to enhance the illusion of the shoe.


The car is currently on display at Tokyo’s Aeon Mall, but it will not be for sale. Those who tweet a photo of the car will be entered into a raffle for a chance to win a Nissan Kicks e-Power 4WD or a selection of consolation prizes, including special pairs of the 327 sneakers packaged with Nissan shoe charms and laces.

The campaign will run from January 24 to February 28 2023. Visit the Nissan Japan website for additional information.


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