In 2022, TAG Heuer made history by utilizing lab-grown diamonds in their chronograph case, crown, dial, and indexes, thanks to their innovative Diamant d’Avant-Garde technology. Now, the Swiss luxury watchmaker is taking it up a notch by incorporating lab-grown diamonds in unique and artistic shapes on the aluminum bezel and bracelet of their exclusive timepiece, further showcasing their industry-defining CVD expertise.
As TAG Heuer prepares to commemorate the 60th anniversary of the Carrera in 2023, a significant milestone for the brand, they have chosen their iconic flagship collection to showcase their unwavering avant-garde mindset and dedication to progress. It’s a fitting tribute to the brand’s commitment to innovation.
By utilizing the Diamant d’Avant-Garde technique, TAG Heuer has reached unprecedented creative heights, challenging traditional norms and surpassing limitations. This revolutionary approach not only showcases the brand’s advanced technical expertise but also provides clients and collectors with a chance to own a truly one-of-a-kind watch design, featuring bold and daring style elements alongside impeccable finishing.
The TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm is an impressive new addition to the Carrera family, featuring a sleek matte black chronograph design that pays homage to the collection’s distinctive characteristics. The bicompax dial is highly legible and uncluttered, while the facetted lugs add to the watch’s sporty elegance, reliability, and timeless appeal.
Crafted from black sandblasted anodized aluminum, the 44-mm case, bezel, and bracelet are adorned with lab-grown diamonds of various imaginative shapes, totaling 4.3 carats of 48 diamonds on the case, 1.9 carats of 26 diamonds on the bezel, and 1.9 carats of 34 diamonds on the bracelet. This exceptional timepiece showcases the perfect fusion of technical mastery and artistic creativity.
The watch’s crown is a striking single 2.5-carat lab-grown diamond, specifically grown and cut for the most precise and flawless fit. The two steel chronograph pushers located at two and six o’clock are coated with black DLC, allowing the diamond crown to boldly stand out as a functional jewel.
Another remarkable feature of the watch is its dial, weighing in at an impressive 4.9 carats and made up of 12 diamonds and three polycrystalline diamond plates. This groundbreaking design is achieved by growing numerous diamond crystals as a single entity, producing stunning reflections and light effects within the diamond itself. This is just one of the many innovative applications of CVD technology.
The dial design is enhanced by 12 white gold indexes, each set with lab-grown diamonds, adding a touch of elegance and luxury to the watch. The hours and minutes hands are rhodium-plated with matte black lacquer and white Super-LumiNova for easy reading in any lighting conditions. The two sub-counters, located at three and nine o’clock, are made of black polycrystalline diamond with finely polished rhodium-plated hands, creating a striking contrast against the matte black dial.
The aluminum bracelet, featuring the signature TAG Heuer Carrera H-shaped link tapered design, is adorned with 34 avant-garde diamonds weighing a total of 1.9 carats, adding a touch of sparkle to the watch. The watch is fastened by a double-folding steel clasp with safety push buttons, also in matching matte black.
The watch boasts a total of 124 diamonds, weighing a total of 15.5 carats, with each diamond carefully selected and set by TAG Heuer’s network of partners specialized in lab-grown diamonds. The Calibre Heuer 02 Tourbillon Nanograph movement is developed and manufactured in-house, offering a unique 65-hour power reserve and featuring an oscillating weight in the shape of the TAG Heuer shield. The carbon nanotube hairspring provides exceptional anti-magnetism, shock resistance, and temperature stability, ensuring excellent chronometric performance.
Overall, the TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm is a true masterpiece of watchmaking, showcasing the brand’s avant-garde spirit and commitment to innovation, while offering a unique and stylish timepiece for collectors and enthusiasts alike.
The TAG Heuer Carrera Plasma Diamant d’Avant-Garde is a remarkable timepiece that reflects the brand’s relentless pursuit of innovation and daring creativity. It signifies a new chapter in the brand’s exploration of the limitless possibilities presented by the Diamant d’Avant-Garde Technology. Due to its exclusive design, only a limited number of these timepieces will be produced and will be available for purchase at TAG Heuer stores worldwide by order. The first commercially available piece is expected to hit the market in September 2023, priced at CHF 500,000.
