TAG Heuer has always sponsored athletic pursuits. Their avant-garde approach to watchmaking is a fitting match for athletes who push beyond the expected, who strive for excellence, and who go the distance both literally and figuratively. TAG Heuer recently announced a new Brand Ambassador that meets all these criteria and more: Sydney McLaughlin, American Track and Field Champion.
Sydney’s achievements in the field of, well, track and field are numerous and date back to her high school years. Currently age 21, she began breaking records at age 16. She was on the US Olympic team for the Rio Summer Olympics 2016, breaking history as the youngest Olympian since 1972.
Sydney’s strengths as a sprinter and hurdler were evident when she was on the field in Doha for the 2019 IAAF World Athletics Championships, winning the gold in 400-meter relay and the silver in 400-meter hurdles.
Sydney is not one to crack under pressure, and her high school running career is proof of that – she never lost an indoor or outdoor race. She was named the Gatorade Girls National High School Track and Field Athlete for the Year twice, for 2015-2016 and 2016-2017. Her prowess only improved as she also competed and broke records as an athlete for the University of Kentucky.
As TAG Heuer CEO Frédéric Arnault says, “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport. We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”
“I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst their list of ambassadors”, adds McLaughlin. “Our shared passion for high performance, mental strength and the “Don’t crack under pressure” spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”
Sydney knows that athletes are afforded a voice of influence and she uses her voice and platform to passionately support anti-bullying efforts. Sydney is someone to look up to both on and off the field. As she heads to trials for the Tokyo Olympic games this summer, TAG Heuer will be cheering for her.