In the world of horology, some timepieces transcend their intended purpose, becoming iconic symbols that shape entire industries. Seventy years ago, the horological world witnessed the birth of one such legend: the Swatch x Blancpain Fifty Fathoms. This watch, born out of a passionate scuba diver’s vision, not only revolutionized watchmaking but also played a pivotal role in advancing the world of underwater exploration. In this article, we delve into the fascinating history of the Fifty Fathoms, its enduring legacy, and the exciting partnership between Swatch and Blancpain, marking its 70th anniversary.
The Fifty Fathoms was created by Jean-Jacques Fiechter, then co-CEO of Blancpain and an avid scuba diver, at a time when underwater research was in its early phases. Recognizing the necessity for a reliable timekeeping tool for divers, Fiechter created a watch that not only met his personal requirements but also received overwhelming approval from both military and civilian divers. The Fifty Fathoms immediately became an invaluable companion for divers, improving safety and contributing to the expansion of the sport and ocean exploration.
Blancpain’s enduring commitment to ocean conservation can be traced back to the close ties forged with the oceanic community over the past seven decades. The year 2023, which marks the 70th anniversary of the Fifty Fathoms, brings a resurgence of its legacy with the introduction of innovative anniversary diving watches. Notably, Swatch and Blancpain have joined forces to create a non-limited collection of five models that exude vibrancy, color, and cutting-edge technology.
The Bioceramic Scuba Fifty Fathoms Collection is the result of the Swatch x Blancpain collaboration. These timepieces, each commemorating one of the five seas, are a fitting monument to Blancpain’s commitment to ocean conservation. The Fifty Fathoms, which debuted seven decades ago, is a symbol and the appropriate choice for this big undertaking.
What makes these Bioceramic Scuba Fifty Fathoms models truly exceptional is their construction. Crafted from bioceramic, a proprietary blend of two-thirds ceramic and one-third biomaterials derived from castor oil, these watches exhibit a bold departure from traditional Blancpain designs. Despite the vibrant colors indicative of the Swatch brand, the watches retain the quintessential features and characteristics of the iconic Fifty Fathoms, paying homage to the Swatch Scuba collection.
Key elements that define the Fifty Fathoms, such as the distinctive case, unidirectional rotating bezel for measuring dive duration, and a self-winding movement protected from magnetic fields, are present in the Swatch version. The SISTEM51 movement, equipped with the Nivachron™ antimagnetic balance spring, ensures precision and reliability.
Marc A. Hayek, Blancpain’s President and CEO, emphasizes the symbolic nature of this collaboration, recognizing Swatch’s pivotal role in the Swiss watch industry’s survival and success. The collection’s attention to detail and references to the Fifty Fathoms resonate with avid divers like Hayek. Moreover, the watches’ water resistance to a depth of 91 meters, precisely 50 fathoms, pays homage to the watch’s name and nautical heritage.
Hayek also appreciates the nod to nudibranchs on the rotor of the SISTEM51 mechanical movement. These intriguing sea creatures, with their captivating shapes and colors, hold a special place in the hearts of divers. Through the Blancpain Ocean Commitment program, the brand has supported numerous scientific expeditions and significantly expanded protected marine areas worldwide.
The new collection of five watches introduces never-before-seen colors to the original Fifty Fathoms, infusing a playful spirit into Blancpain’s iconic diver’s watch. Each model proudly displays the shared Blancpain X Swatch logos on the dial and crown, cementing the partnership’s significance. Notably, the watch straps are crafted from recycled fishing nets, underscoring the commitment to sustainability.
For those eager to explore this captivating collection, the watches will be available from September 9, exclusively at select Swatch stores worldwide. Packaged in a special diving case, they will also be showcased in a curated selection of Blancpain boutiques, offering enthusiasts a unique opportunity to admire them up close.
In celebrating 70 years of the Fifty Fathoms, Blancpain and Swatch have not only honored this iconic timepiece but have also taken a bold step towards preserving the oceans, aligning their legacies with a commitment to environmental conservation.
