As the Official Timekeeper of the King of the Court (KOTC), Maurice Lacroix redefines the intersection of sport, style, and environmental responsibility. In this article, we delve into the exquisite details of the AIKON #TIDE KOTC, a timepiece that captures the essence of beach volleyball while making a powerful statement for sustainability.
This extraordinary timepiece is built on an out-of-the-ordinary commitment to sustainability. The AIKON #TIDE KOTC is more than a timepiece; it’s a symbol of change and a pledge to the world. The 2021 alliance between Maurice Lacroix and KOTC was a watershed moment in the history of beach volleyball. KOTC organizes exciting beach volleyball events all over the world, coinciding with Maurice Lacroix’s goal of a cleaner, better society.
Introduced in 2021, the AIKON #TIDE watch was a game-changer. Crafted from ocean-bound upcycled plastic, it embodies a sustainable ethos. It takes a staggering 17 bottles to create just one AIKON #TIDE watch, with user-friendly packaging ensuring that 17 fewer bottles find their way into our oceans. This watch, like all other members of the AIKON family, boasts Swiss quality, precision, exceptional wearer comfort, and the inherent value associated with all Maurice Lacroix timepieces.
By retrieving plastic bottles from the ocean and repurposing them into these remarkable watches, Maurice Lacroix has demonstrated its commitment to making the world a cleaner, more sustainable place for everyone, and the AIKON #TIDE KOTC takes this commitment to the next level.
The AIKON #TIDE KOTC is a visual masterpiece that pays tribute to the King of the Court spirit. It mirrors the KOTC color scheme, which is cloaked in a refined black tint and accented with brilliant golden embellishments. A closer examination of the dial shows an enthralling motif—a mosaic of the KOTC crown-themed symbol. The hour and minute hands, as well as the indexes, are coated in white Super-LumiNova® for easy reading in any lighting condition.
A golden minute track gracefully encircles the dial, while the date display finds its place at 3 o’clock, adding practicality to its allure. The case and bezel are deliberately understated, allowing the dial to shine as the star of the show. The black rubber strap proudly bears the golden Maurice Lacroix ‘M’ logo and features the brand’s innovative Easy Strap Exchange system, enabling effortless strap swaps without the need for any tools.
Stéphane Waser, the Managing Director of Maurice Lacroix, underlines the shared values that make the AIKON #TIDE KOTC a perfect embodiment of both brands. “Maurice Lacroix is urban, accessible, and celebrates success, values we share with King of the Court,” he says. “Moreover, we also wanted to showcase the AIKON #TIDE, a sustainable approach to watchmaking that removes plastic from our oceans while delivering Swiss precision timing. It’s a win-win.”
Wilco Nijland, CEO & Founder of Queen & King of the Court, echoes this sentiment, stating, “Our partnership with Maurice Lacroix felt from the beginning more than just a collaboration. It feels like we are part of the ML family and that we are one team. When I saw the first King of the Court watch Maurice Lacroix created for us, it was such a special feeling to see this watch—a great pure mix of both brands in a jewel. With the introduction of the second KOTC watch, we add such a beautiful watch to the ‘collection,’ a watch with a true story behind it, made from plastic from the ocean and created for beach volleyball lovers.”
The Maurice Lacroix AIKON #TIDE KOTC (click here) exemplifies the power of collaboration, creativity, and sustainability. It’s a timepiece that not only shows the time but also tells a story of dedication, responsibility, and achievement on and off the court. You may wear your principles boldly while experiencing the electrifying world of beach volleyball with this timepiece.
