September 5, 2023    |    

OMEGA Masters Celebrates 22 Years: A Spectacular Alpine Affair

Hyun Bin and Kiko Mizuhara Join OMEGA in a Swiss Mountain Extravaganza

To mark OMEGA’s 22nd year as the title sponsor of the OMEGA Masters golf tournament, the Swiss watchmaker hosted a special celebration in Cry D’Er, complete with dramatic views across the alps and a special guest appearance from the brand’s own ambassadors.

Hyun Bin, an accomplished Korean actor renowned for his numerous roles in film and television, including the romantic drama “Crash Landing on You,” and Kiko Mizuhara, the multi-talented actress, model, and designer from Japan who has featured on multiple runways across the world, took the stage at the alpine event. Additionally, several friends of OMEGA, including the model-turned-actress Louise Wong and the socialite and model Ayla Sham Yuet from Hong Kong, were welcomed at the Saturday night occasion.

With the mountains as a backdrop, Hyun Bin and Kiko discussed their enthusiasm for Switzerland as well as their passion for OMEGA watches and legacy. “I spent time in Switzerland during the filming of Crash Landing on You, so I really feel a personal connection to this country,” Hyun Bin said, referring to his time in Switzerland during the filming of “Crash Landing on You.” It’s great to be back, especially with my OMEGA friends. Their style and precision are unrivaled in the industry, and it is an honor for me to represent them.”

Kiko Mizuhara also praised OMEGA’s watches and the mountainous backdrop, saying, “OMEGA watches are always quite breath-taking, so it seems very appropriate to be up here in the mountains with such spectacular views. I’ve really enjoyed my time with the OMEGA family so far. The brand has such a rich variety of passions, so every moment together feels unique.”

The sensational Cry D’Er location, situated at an altitude of 2,200m, provided a dramatic and memorable setting. OMEGA enhanced the moment with a captivating Swiss theme, complete with local flowers, alphorns, and a huge fresco in the traditional Poya style.

“I’m always incredibly proud to welcome our international guests to Cry D’Er,” remarked Raynald Aeschlimann, President & CEO of OMEGA. Not just to enjoy the Swiss hospitality, but also to share our passion for golf. This year feels particularly wonderful because Hyun Bin and Kiko are here. It’s been the ideal method for us to spend some quality time together, in my opinion.”

There was one more surprise for those who attended on the night when OMEGA brand ambassador, Bastian Baker, gave an exclusive performance. The singer is one of Switzerland’s most well-known musicians, with a long list of successful albums and awards. His upbeat sounds provided an unforgettable conclusion to the evening’s celebration.

Played at the Crans-sur-Sierre Golf Club between August 31 and September 3, the OMEGA Masters is one of OMEGA’s sporting highlights of the year. Originally called the Swiss Open when it was first played in 1923, the high-altitude competition has remained at the same venue since 1939, making it the oldest golf tournament in Europe to be played on the same course every year. OMEGA claimed the naming rights in 2001.

The OMEGA Masters is a timeless celebration that combines the elegance of OMEGA watches with the breathtaking beauty of the Swiss Alps. With star-studded guests and a rich history, this event symbolizes the perfect blend of style, precision, and natural grandeur, creating unforgettable moments year after year.


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