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March 21, 2023    |    

The Seiko Premium Boutique Has Established A New Presence At Mitsukoshi Mall


The Seiko Premium Boutique, which showcases Grand Seiko and Seiko watches, has opened a new 48-square-meter store on the ground floor of Mitsukoshi Mall in BGC. The boutique features a warm and neutral color scheme and an atmosphere of understated elegance, similar to the meticulous design of its timepieces.

The boutique strives to cater to its customers’ evolving needs and desires by continually providing top-notch service and expanding its offerings. The new Seiko Premium Boutique offers a broad selection of timepieces, including some of the latest creations for Seiko Watchmaking’s 110th anniversary, as well as additional limited-edition timepieces set to arrive in the coming months.

Seiko Premium Boutique
Seiko Premium Boutique
Seiko Premium Boutique

Seiko’s latest collection of watches celebrates the brand’s 110th anniversary of watchmaking by offering a series of timepieces that can be a reliable companion throughout life’s journey. Each watch draws inspiration from Seiko’s rich heritage of design and technology.

The Presage Craftsmanship Series showcases traditional Japanese crafts through stunning watch dials. The limited-edition series features a Presage watch in each of the four materials, including enamel (SPB393), Urushi lacquer (SPB395), Arita porcelain (SPB397), and Shippo enamel (SPB399). These timepieces, available from June 2023, are a testament to the skilled workmanship required to create Seiko’s Presage dials.

Seiko Premium Boutique

Another creation in the Presage range pays tribute to Japan’s first wristwatch, the Laurel, by reviving its form and design with the SPB359. The watch features a round case that retains the elegance of the original, and a modern automatic movement. The Arabic numerals, retro-style blued hands, and large onion crown are all thoughtfully recreated, capturing the nostalgic feel of this special timepiece.

Seiko Premium Boutique

King Seiko has also introduced a new collection, including the gradient dial of the SPB365, which features a traditional Japanese geometric pattern known as Kikkoumon. The pattern is a nod to the hexagonal shape of the tortoise shell and the origin of King Seiko in the Kameido section of Tokyo. The collection also includes SPB369, SPB371, and SPB373, which are all stainless steel with white, dark blue, and green dials, respectively. The dials have a subtle pattern created through a combination of vertical and horizontal hairline finishing techniques, and a sunray finish for a rich, luxurious feel.

Seiko Premium Boutique

Finally, Seiko’s Prospex range introduces the SPB333, a diver’s watch inspired by the polar landscape. The intricately textured dial captures the power of the polar glaciers that shape the landscapes and seascapes of the Arctic and Antarctic, where Seiko’s reputation for reliable and durable watches was forged in the 1960s and ’70s. These timepieces are available in Seiko boutiques, select retail partners, and online.

Seiko Premium Boutique

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