AT 37 Roger Federer isn’t slowing down. 

The top-ranked tennis star — a Swiss who since 2001 has had close ties with Swiss watchmaker Rolex — on March 2 chalked up his 100th professional career title by winning the 2019 edition of the Dubai Tennis Championships. This equates to 100 titles in just a little over 20 years (he turned pro in 1998), or an average of five titles a year. Consider, too, that to date he holds 20 Grand Slam singles titles — the most any male player has won.

Federer’s 6-4 / 6-4 Dubai finals win over Rolex Testimonee Sefanos Tsitsipas — the Greek sensation born on the year Federer started his pro career — also follows after the four titles, counting in the Australian Open, he won in 2018. 

Of course, all this comes on top of his numerous achievements upon whose merits, according to Rolex, makes Federer the “perfect ambassador” for the brand. The record haul includes eight Wimbledons (where Rolex has been official timekeeper since 1978), six Australian Open titles, five straight wins at the US Open, and one at Roland-Garros — where Rolex will become a Premium Partner in 2019. 

By most indications, Federer remains motivated at piling on the stats. In an interview with Rolex, he said that early on in his career he “took inspiration and motivation out of rivalries, out of records that could be broken, out of tournaments [he] loves playing.” 

He then went on to reminisce on his 2009 Wimbledon “epic five-set match” over Andy Roddick, where he broke Pete Sampras’s all-time Grnad Slam record, and was thus subsequently congratulated by all the tennis greats who had come to watch the game. Among the luminaries were Sampras himself. And Bjorn Borg, as well as Rod Laver. Oh, and it was a certain John McEnroe who did the commentating for the match. Strapped on Federer’s wrist at the time he lifted the trophy was a Rolex. 

“This is why [that] watch is very important to me,” he said. “Every time I put on my Rolex, it reminds me of those great moments.”