Martin Zialcita
March 13, 2020    |    

Hail To The King

The Podium Welcomes Rolex

This year started with so much promise for the watch industry. After several years of having 2 watch fairs in Switzerland several months apart, all this was supposed to change this year with the newly aligned schedule of Watches and Wonders Geneva and Baselworld 2020. Things were really looking up.

However, this feeling of optimism would not last.  Due to the rapid rise of COVID-19 cases globally, both watch fairs made the difficult decision of cancelling the events this year. And with the way things are going, watch-related events globally would probably be few and far between.

Rolex boutique
Rolex boutique
Rolex boutique

Despite all of this, the Lucerne Group forged ahead with the opening of their newest Rolex boutique at The Podium. This well-attended grand opening was a testament to the immense power and draw of ‘The Crown,’ and the very strong support of Lucerne’s valued customers and friends. The Swiss Ambassador to the Philippines himself kicked-off the event with a few words, and was joined by the Mayor of Mandaluyong City and Mr. Hans Sy of SM for the ribbon cutting.

The new Rolex boutique was true to form –  a lot of beautiful timepieces available, and all of them in two-tone or gold. There wasn’t a single all-steel model available at that time.

Rolex boutique
Rolex boutique
Rolex boutique

Despite the obvious lack of steel models at the new boutique, quite a number of people were looking at the two-tone and solid gold models available. Perhaps this crazy demand for Rolex steel models worldwide is a blessing in disguise. Daytonas and other highly collectible models were readily available in precious metal/s at the Rolex boutique, with their retail prices at times even more affordable than the prices of their all-steel siblings at the gray market.

The opening of the new Rolex boutique was a great respite from the new normal. For a few hours, people were brought together by something greater than fear: their love for watches in general, and Rolex in particular.


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