Just last month, the MCH Group made the unprecedented decision to cancel Baselworld 2020 due to the COVID-19 pandemic. Though these extraordinary circumstances warrant this drastic action, this also implies quite a number of things for all of the brands that usually participate in Baselworld. H. Moser & Cie belongs to this group.
Aside from the obvious health reasons, cancelling Baselworld 2020 indicates the availability of other channels/ venues to launch this year’s releases. Gone are the days when a trip to Baselworld would be mandatory for distributors and retailers to see and pick which models to bring in to their specific markets. The digital world has expanded exponentially the past 20 years, and most of the information disseminated by watch brands can be obtained online. In this new reality of mandatory social distancing, this is perhaps the most compelling reason why the Swiss watch industry could afford to cancel Baselworld for the year.
Even in the past few years with the explosion of social media globally, traditional marketing strategies have slowly diminished in importance as digital campaigns were pushed to the forefront. Many watch brands have struggled to adjust and adapt in this brave new digital age. Not so with H. Moser & Cie.
Since 2016, H. Moser & Cie has taken an offbeat, impudent approach to marketing that even went viral with the launch of the Swiss Alp Watch that year. This release was in many ways a very Swiss answer to the onslaught of the Apple Watch during that time. In the advent of smart watches, H. Moser opted for a tongue-in-cheek approach in promoting the Swiss Alp Watch as something new and cutting-edge despite it being the polar opposite of the Apple Watch.
This year, H. Moser & Cie goes a step further in bringing its products to the consumer with the launch of its Certified Pre-Owned Platform. With an annual production of only 1,500 watches a year, H. Moser & Cie is an inherently exclusive brand where demand is far greater than its supply. This new platform allows Moser’s customers the opportunity to purchase second hand, discontinued models with the added benefit of it being certified, tested and refurbished by the factory itself. All pre-owned watches sold through this platform carries with it a 2-year warranty.
For those looking for a specific model from H. Moser & Cie, there is an option in the site where visitors can fill up a form indicating his/ her preferred watch so they will be notified as soon as one is available in the platform.
Check out this link for more details: