IT’S called “Care,” and it is Jaeger-LeCoultre’s newly launched customer service program.

Promising “tailored experiences,” Care allows Jaeger-LeCoultre owners to get information and seek advice from the company regarding their watches. Customers can also have their watches personalized (to a certain degree) through pre-configured digital tools. Maintenance and repair services are included in the program, too.

Plus, all Jaeger-LeCoultre clocks and watches get up to eight years of international limited warranty coverage under Care. Timepieces covered by the previous warranty program are eligible to get the extended coverage. To avail of this, owners must register their watches at jaeger-lecoultre.com/services. Watches registered are entitled to Care services throughout their lifetime.

Care services are offered both online and in the brand’s stores.

The program can be accessed online through a dedicated platform using 12 languages (English, French, German, Portuguese, Spanish, Italian, Arabic, Russian, simplified and traditional Chinese, Japanese and Korean). The digital platform is integrated with Wechat.

Care is supported by Jaeger-LeCoultre’s multi-channel global network. This means customers are covered by the program regardless of where they made their purchase so long as these are/were from official Jaeger-LeCoultre store or e-commerce partner.

In a statement released regarding Care’s rollout, Jaeger-LeCoultre CEO Catherine Renier called the program “an integral part of [the] Maison’s values to foster a long-term and caring relationship with customers.”

“We are excited to offer this new solution to our customers’ evolving preferences while remaining true to our Maison’s long traditions and status as the Home of Watchmaking by constantly challenging ourselves to take technology, design and service quality to the next level,” the executive said.