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KATHERINE S. CUNANAN
July 13, 2020    |    

Millennial Gender Neutrality At Its Finest

Hublot brings us the Big Bang with gender neutrality in the perfect shade of millennial pink.

Hublot is the brand of innovative concepts and daring execution. They love being the pioneer of a fantastic idea, ahead of everyone else. Since the brand’s inception in 1980, their timepieces have been creative and amazing, often combining materials in a new ways. Their “Art of Fusion” sees perfect implementation in their newest gender neutral timepiece, the Big Bang Millennial Pink.

As Hublot CEO Ricardo Guadalupe says, “…the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision.”

Lapo Elkann and Carlo Borromeo working on the Big Bang Millennial Pink

Garage Italia is a creative hub that dares to create personalized products and experiences. Housed in a historic service station in Milan, the design and art of the Garage Italia world is a perfect partner for the similarly-minded Hublot. Lapo Elkann, Garage Italia Founder and Creative Chairman, echoes Ricardo Guadalupe’s sentiments: “…we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.”

And positive change this collaboration has indeed achieved with the Big Bang Millennial Pink. The dawn of the millennium brought a new way of thinking, including universal acceptance. The gentle pink hue of the Big Bang expresses both a gentleness and confidence. And a new outlook – the watch is not only for men, or for women; it is gender neutral. It is for everyone. Hublot Ambassador Kylian Mbappé wears the Big Bang Millennial Pink watch with ease and comfort. People sometimes say, ‘real men wear pink.’ Thanks to the Hublot and Garage Italia collaboration, real people everywhere will be wearing this pink watch with pride.

Big Bang Millennial Pink

The Big Bang Millennial Pink comes in a matte pink skeletonized dial. The 42-mm case is lightweight aluminium, anodised, satin-finished, and through-tinted millennial pink. Each watch comes with two straps, the first made of rubber with a deployant buckle, and the second of Velcro and knitted PES fabric with an anodized and polished aluminum buckle.

The future is rosy and the Big Bang Millennial Pink is the perfect watch for anyone and everyone. The watch is being released in a very limited edition of 200 pieces, if you want one, make the decision soon.

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