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Desirable Diversion

Brian M. Afuang
September 3, 2019        |

Montblanc, Djokovic Push Power Of The Pen

Special Starwalker supports educational programs worldwide

NOVAK Djokovic keeps a journal.

Well, this is according to Montblanc CEO Nicolas Baretzki, who says this habit of the tennis star — writing down his thoughts and experiences in a day — is what inspired the brand to partner with the Novak Djokovic Foundation in a project meant to support educational programs worldwide. Writing, after all, is quite a fundamental part of learning.

Djokovic believes children should be taught this, while Montblanc says it thinks of writing as a gift that has the power to change the world. And that explains why the brand is in the business of crafting writing instruments.


The new partnership between Montblanc and the Novak Djokovic Foundation (founded in 2007) has created a special edition Montblanc StarWalker Fineliner. Limited to only 300 examples, the pen comes with a matching notebook personalized with Djokovic’s signature, and will be available exclusively at Montblanc boutiques in New York, London and Paris, as well as through the national online retailers of these cities.

By linking with the foundation, Montblanc contributes to the organization’s efforts at helping children from disadvantaged communities around the world get early access to learning programs. Djokovic’s group aims to give the children it reaches quality preschool education.


For its part, Montblanc’s affinity with writing puts education as part of its social commitment, and so it is keen to back programs which teach children how to read and write.

“I was recently asked during an interview if I feel that a tennis racket is the most powerful weapon given how much it has brought to me. My answer was that a writing instrument is a much stronger weapon than any other. All the great ideas, books, songs, memories and scientific knowledge was once written with a writing instrument. My wish and the wishes of my family and the Novak Djokovic Foundation is that knowledge becomes the moving strength of every young person in the world,” Djokovic says.

Surely, this goes in his journal.


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