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Aug 08, 2022 21:57

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JEWELRY: Ardor for Adornment

June 29, 2022        |

Louis Vuitton Announces Cate Blanchett As Its Newest House Ambassador

The iconic actress is captured by photographer Sølve Sundsbø in an expressive series of portraits for Louis Vuitton’s latest High Jewellery collection, Spirit. Styled in angular, monochromatic looks, both actress and jewellery beguile in the House Ambassador’s first campaign for the Maison.

Through five pared-back shots, Blanchett effortlessly embodies the collection’s themes – Liberty, Fantasy, Grace, Radiance and Destiny; themes chosen by Artistic Director of Watches and Jewellery, Francesca Amfitheatrof, for highlighting values dear to the story of Louis Vuitton.

I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach. To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquiere, as ever, amazes and inspires me.

Synonymous herself with elegance and charm, Cate Blanchett personifies not only a collection steeped in storytelling but the strength, spirit, and timelessness of Louis Vuitton women.

The campaign will launch in print on 2nd July.