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JEWELRY: Ardor for Adornment

May 12, 2022        |

The 2022 Serpenti Viper Jewelry Collection

The Metamorphosis Continues

Sometimes moving forward means to go back to the essentials. This is the story behind the 2022 Serpenti Viper jewellery introductions, the latest, hypnotic chapter in the fascinating Bulgari snake adventure.

Since its debut in the 1940s, Bulgari’s most iconic sign has unfolded its ever-shifting nature and relentless power of transformation year after year, evolving from the first stylized tubogas versions to the modern and essential iterations of Serpenti Viper.

Serpenti Viper
Serpenti Viper
Serpenti Viper

In its latest evolution, the famed Serpenti Viper jewellery line gets rid of any embellishment to unveil its authentic, original beauty. Capturing the ultimate expressive force of a simple and radical shape, the 2022 references focus on the power of design, playing with the purest interpretation of Serpenti’s spellbinding scale.

One graphic and iconic design element, three golds for three different sets, and endless ways to style them. The six new creations, namely the plain iterations of the iconic Serpenti Viper wrapping bracelet and ring, mesmerize with their alluring monochromatic bodies in 18 kt yellow, rose or white gold. A unique synergy of cutting-edge geometries and sensual curves, inventively achieved by Bulgari’s master artisans, who mount them – one by one – on an internal gold coil: an intricate procedure that allows to obtain Serpenti jewels’ trademark flexuosity and suppleness. For the first time, these creations will be provided with a unique certificate attesting the use of ethical gold. Indeed, starting from January 2022, 100% of Bulgari’s jewels are officially made with gold from fully traceable certified sources, a unique milestone confirming the company’s commitment in the field of sustainable luxury.

Serpenti Viper
Serpenti Viper

To be worn anytime and anywhere, as stand-alone pieces or in an irresistible mix and match for maximum effect, the new creations perfectly incarnate the concept of “second skin”.

And because Serpenti always evolves and never stays the same, a sleek and sparkling necklace in 18 kt rose gold, entirely set with more than 40 carats of diamond pavé, infuses a touch of glitz and glamour into the collection. With its captivating and sensual embrace, the piece merges essential aesthetics with the timeless elegance of the eternal gemstone. An alluring incarnation of iconic sophistication, it is the perfect statement piece for every occasion and beyond, revealing the innate versatility of this indomitable icon.

With their distinctive yet timeless design, the coiling jewels are the eternal and enchanting armour empowering the wearer with self-confidence and strength. An invitation to fully embrace the power of Serpenti and its captivating charm transcending gender, age and trends.


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