August 25, 2023     |    

Omega and Golf: Precision, Performance, and Style Unite on the Greens of Crans-Montana

Exploring the Symbiotic Connection Between Omega and Golf at the Scenic Crans-Montana

In the realm of sports, few pursuits embody the ideals of precision, performance, and style as seamlessly as golf. The art of precision, finely refining each shot to attain optimal accuracy, is a shared value between golfers and Omega, a brand that has dedicated a lifetime to perfecting the minutiae of accuracy in watchmaking. This connection between Omega and golf transcends precision, embracing a commitment to performance and an appreciation for timeless style.

Omega’s Golf Affiliation
Golfers, like Omega’s relentless pursuit of excellence, require consistency and determination to be at the top of their game. Omega takes satisfaction in contributing its classic designs to this game of exquisite fashion, as it stands as a symbol of watchmaking expertise with its cutting-edge materials and enduring designs. As a result, the collaboration is a natural extension of the brand’s identity.
Omega’s relationship with golf is global, with the brand actively sponsoring the sport all around the world. Omega has become identified with top-tier players and spectacular golf events via targeted efforts and loyal relationships.

Omega at the 2020 Tokyo Olympic Games on July 30, 2021 in Tokyo, Japan. (Photo by Graham Denholm/Getty Images for Omega)

The Omega Masters: A Legacy of Excellence
At the core of Omega’s golfing journey lies the Omega Masters, a prestigious European golf competition that epitomizes the brand’s values of precision, performance, and style. Situated against the breathtaking backdrop of Crans-Montana, the tournament boasts a rich history dating back to its founding in 1923. The competition’s longevity and heritage are emphasized by the fact that it has been played on the same course since 1939, establishing it as the oldest golf tournament in Europe with an unchanging venue.
Omega’s deep commitment to golf is evident through its continued sponsorship of the Omega Masters since 2001. Celebrating its 22nd year as the title sponsor, Omega ensures the tournament remains a memorable event, drawing the world’s most talented golfers to the enchanting mountain greens of Crans-Montana. Additionally, the Crans-Sur-Sierre Golf Club has hosted the competition an impressive 76 times since 1939, underscoring the enduring Swiss heritage.
In 2009, the Omega Masters received recognition from both the European and Asian Tours, solidifying a strong connection between two continents united by their love for golf.

Having qualified for the US Women’s Open at just 14 years old, Danielle Kang won her first LPGA major in 2017 at the KPMG Women’s PGA Championship.
South African Erik van Rooyen attended the University of Minnesota in the USA, where he was captain of the men’s golf team. After turning professional in 2013, he claimed his first European title at the Scandinavian Invitation in 2019, followed by his first PGA Tour win in 2021 at the Barracuda Championship.
Playing on the LET and LPGA Tour, the French golfer won her first Major at the Evian Championship in 2023, followed by her 13th professional win at the Women’s Scottish Open the very next week.

A Celestial Affair: Golf and Celebrities
The Omega Masters’ draw extends beyond the golfing elite, enticing celebrities who share a love of the sport. George Clooney and Shaun White, both Omega brand ambassadors, have graced the greens and attended private evening parties. The celebrity golf competition connected with the Omega Masters has expanded over the years, bringing renowned personalities such as Michael Phelps, Tom Felton, Niall Horan, and Justin Timberlake. These celebrities compete in friendly competition for the coveted Omega Trophy or partner up with professional golfers in the formal Pro-Am tournament, producing spectacular moments on the course.

Golf’s Olympic Resurgence and Omega’s Role
Golf’s return to the Olympic Games in 2016 marked a watershed point in the sport’s history. Omega was instrumental in assuring the success of Olympic golf games by offering new equipment such as ground-level scoreboards outfitted with radar measurement sensors. These scoreboards provided viewers with real-time insights into the performance measures of the players, increasing the viewing experience.
The Olympic stage awaits the next generation of golfers, and Omega stands ready to support the tournament as the Official Timekeeper and a committed fan of the sport.

The American Sean Crocker picked up his first European Tour victory in 2022, when he won the Hero Open at Fairmont St Andrews by a single shot. His next win is surely only a matter of time.

Omega’s Seamaster Aqua Terra “Ultra Light”
Beyond sponsorship and events, Omega showcases its commitment to golf through innovation in watchmaking. The Seamaster Aqua Terra “Ultra Light,” meticulously crafted from Gamma Titanium – a lightweight yet robust alloy used in aeronautics – embodies the brand’s dedication to blending performance with style. The watch’s ergonomic design, telescopic crown, and striking use of color create a timepiece that resonates with both golfers and enthusiasts of classic design.
With its Co-Axial escapement and Master Chronometer certification, the watch is a testament to Omega’s pursuit of excellence under challenging conditions – much like the athletes it celebrates.

Omega’s Sporting Elegance
The 41mm Seamaster Aqua Terra model, characterized by its “teak” pattern dial inspired by luxury yacht decking, embodies the essence of timeless sporting elegance. Its seamless fusion of style and functionality, powered by the Omega Co-Axial Master Chronometer Calibre 8900, reflects the brand’s unwavering commitment to delivering uncompromising performance in every aspect.

The partnership between Omega and golf, epitomized by the Omega Masters at Crans-Montana, celebrates the harmonious blend of precision, performance, and style. As both entities continue to push boundaries and redefine excellence, their shared journey showcases the enduring allure of a sport that demands utmost precision and rewards unwavering dedication.


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