Alvin Uy

Longines introduces a classic remake in form of the Mini DolceVita

Its "Elegance is an Attitude" slogan rekindles this classic collection from the 90s

Longines recently introduced the Mini DolceVita, the classic styling and somewhat discreet profile comes with a familiar aesthetic resonate what Longines’ intended quiet luxury and contemporary elegance makes it the perfect timepiece to complement any styling choice.

Longines has softened the lines and given the watch a reduced profile case and a newly designed stainless steel bracelet, making it an instant modern classic. Longines has been making rectangular timepieces since the 1910s, but this watch was inspired by a Longines legend created in 1927, and the original DolceVita collection was introduced some 50 years later in 1997. Longines said that the collection has triggered the now-familiar slogan, “Elegance is an attitude” and the Mini DolceVita updates the story for a new generation. The Mini DolceVita collection sports a rectangular 21.50mm x 29.00mm stainless steel case powered by a L178 quartz movement and is water resistant to 3 bar (30 meters).

What is dazzling about the new Mini DolceVita collection is its case, which is framed by 38 individually set IF-VVS Top Wesselton diamonds. The rectangular dial has a new Cosmo circular dial inside that draws attention to the wearer every time she looks at the watch as seen through a scratch-resistant sapphire crystal. This watch is about elegant and subtle contrasts, with a silver sunray background, a white matte hour track, silver sunray inner circle, and a white matte round small seconds subdial. To tell time, it has painted Roman numerals and blued steel hands that making it highly legible contrasting it against the lighter shades of the dial. It is very comfortable to wear this watch with its 198 links, giving it a very supple and silky soft hug around the wrist, giving added comfort to the wearer.

“Elegance is unique because it allows us to break from traditional aesthetic codes while revealing multiple facets of our personality. It is an opportunity to continually reinvent ourselves, based on our desires and moods, whether serious or playful, but always in keeping with our own tastes and values.” — Matthias Breschan, Longines CEO.

Created with a variety of color options and configurations, only six of the new references have diamonds bordering the case. Aside from the classic model with the new Cosmo circular dial, there is another version that comes with an exploding Roman numeral in rectangular silver-colored dial with flinqué decoration. This gorgeous dial features subtle geometric patterns that are embossed on the dial with a guilloche effect, and painted Roman numerals and blued steel hands. Its small seconds hand at the 6 o’clock position is presented in a square subdial.

Four references of this collection feature diamonds and come with colored dials in ivory white, mint green, blossom pink, and serene blue and color-matching straps. The gilt Roman numerals and gilt hands create a 3D impression, completing a unique aesthetic picture.

“Not only are these stunning jewel watches built on a rich heritage, they are also uncompromisingly contemporary models for dynamic, spirited women.”

Aside from these, there are other five references that come with cases without diamonds. They feature Roman-dialed models with Cosmo dials with a silver sandblasted finish. Each model is offered on the newly-designed stainless steel bracelet or on a black leather strap. It also comes with a red leather strap option. Longines maintains that each Mini DolceVita model is a powerful expression of elegance and the Italian sweet life long associated with the collection. Not only are these stunning jewel watches built on a rich heritage, they are also uncompromisingly contemporary models for dynamic, spirited women.


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