March 13, 2023    |    

The Oscars Ceremony Is Proudly Sponsored By Rolex

For decades, Rolex has maintained a strong connection to the world of cinema. Its timepieces have graced the wrists of iconic characters in countless films, including multiple award-winning masterpieces. By supporting artistic and technical excellence in filmmaking, Rolex has become an active participant in the industry in its own right.

Rolex is dedicated to preserving and promoting the cinematic arts, championing excellence, and celebrating progress. It achieves this by partnering with both established legends and emerging talent through its Testimonees program, which features notable figures such as Martin Scorsese and James Cameron. Additionally, Rolex has formed a partnership with the Academy of Motion Picture Arts and Sciences, which encompasses the institution, its awards, and the upcoming Academy Museum in Los Angeles. Finally, the Rolex Mentor and Protégé Arts Initiative is another example of the brand’s commitment to nurturing emerging talent in the world of cinema.

The Oscars ceremony is an unparalleled tribute to the unparalleled craftsmanship, inspiration, and technical prowess that go into creating a masterpiece. And for the seventh year in a row, Rolex proudly sponsors the Oscars ceremony, which takes place at the Dolby Theatre in Hollywood on March 12, 2023. Televised live in over 200 territories across the globe, this extraordinary event does more than just honor the art of cinema. Year after year, it helps define and transform the worldwide cinematic landscape.


The Oscars ceremony is much more than a simple recognition from colleagues. It is a celebration of the creativity and emotion behind the filmmaking process, as well as the technical expertise and countless other elements that contribute to the creation of a film. To quote the beloved expression of Rolex founder Hans Wilsdorf, the ceremony is an ode to “a work done handsomely.” Cinema is a blend of art, science, and industry, and the Oscars ceremony illuminates each and every one of these facets, highlighting the countless layers that come together to create a truly exceptional film.


As the official host of the Greenroom, the antechamber of the Oscars ceremony, Rolex plays a special role in the event. This is where nominees and presenters gather before and after taking the stage, with some returning with a coveted statuette.

Each year, Rolex creates a unique and immersive experience for the Greenroom, featuring a new decor. In 2023, the Greenroom will transport guests to the heart of a lush tropical forest. More than simply celebrating nature, Rolex is paying tribute to the explorers and scientists who work tirelessly on the ground to protect our planet. This is a poetic expression of Rolex’s commitment to preserving our ecosystems, as part of its Perpetual Planet Initiative.


In 2017, Rolex established a significant partnership with the Academy of Motion Picture Arts and Sciences, which is considered the highest authority in the film industry. As part of this collaboration, Rolex was named the Exclusive Watch of the Academy, Proud Sponsor of the Oscars, and Exclusive Sponsor of the Governors Awards. Additionally, Rolex became a Founding Supporter of the Academy Museum of Motion Pictures.

Through this partnership, Rolex is committed to promoting excellence, preserving knowledge, conserving the art of filmmaking, and nurturing new talent. The Academy’s mission is to uphold excellence in film and to safeguard its legacy for future generations, to stimulate the imagination, and to celebrate the universal values of cinema. This long-term partnership underscores the shared values between Rolex and the motion picture arts, and their mutual dedication to the advancement of the film industry.



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