March 3, 2023    |    

Montblanc Has Launched A New Boutique Concept Called NEO 3.0 At Solaire Resort Entertainment City

The Montblanc brand’s newly opened store in the Philippines offers an immersive experience that engages clients in various aspects of the brand. The boutique features the NEO 3.0 concept, designed by Noé Duchaufour-Lawrance, draws inspiration from the brand’s signature fountain pen’s fluid, cursive handwriting. The store’s design incorporates key collections and products as unique themes, with new materials such as walnut and travertino, black lacquer and wood, minimalist design, and warm lighting creating an elegant and inviting space.


The boutique also pays homage to the brand’s origins by including a Meisterstück counter, reminiscent of the counters from the brand’s inaugural boutique. The Meisterstück collection embodies the fundamental identity of Montblanc and the iconic writing instrument line that has been a hallmark of the brand since 1924.


According to Mr. Matthieu Dupont, President of Montblanc South East Asia and Oceania, the new concept offers an elevated retail experience to all new and existing clients of Montblanc, reflecting the brand’s status as a global luxury brand with a strong expertise in craftsmanship and modern products. Rustan’s President, Donnie Tantoco III, expressed excitement about the opening of the new boutique, stating that Montblanc embodies the pursuit of the finest ideals and excellence in craft.


The boutique’s immersive experience is further enhanced by a brand-new leather wall that highlights the Maison’s diverse key leather collections harmoniously, ranging from the timeless Meisterstück to the recently launched collection made for those with a fast-paced and active lifestyle – Extreme 3.0. The new Montblanc boutique is located on the Ground Floor of The Shoppes, Solaire Resort Entertainment City, with opening hours from 11am to 12am daily. Montblanc products are also available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5, City of Dreams, and Resorts World.


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