Swiss jewelry and timepiece Maison, Chopard recently played an important role in South Korea’s biggest current television hit Crash Landing on You which aired on tvN. Over the past 159 years, Chopard has become a global reference for its unique designs, exceptional craftsmanship, spectacular stones, and commitment to sustainable luxury, and in this particular TV series, the newly launched model Alpine Eagle, the iconic Happy Sport, and sophisticated Mille Miglia that made unforgettable moments throughout the series. The image of Chopard is a perfect match for perfect-looking and charismatic Hyun Bin (Ri Jeong Hyeok) and confident chaebol’s heiress Son Ye-jin (Yun Se-ri).
The watch Son Ye-jin emphasized in the TV series is the ‘Happy Sport’ model which features five moving diamonds dancing on the silver-tone dial offering cheerful beauty. The watch demonstrates modern and feminine charm, exhibiting a sophisticated mood for everyday life.
The watch highlighting Hyun Bin’s charm and was a key factor that connected him with Son Ye-jin is the ‘Alpine Eagle’ model. Inspired by the Alps and the eagles looking down the mountains aloof, Alpine Eagle is with a refined and modern design complemented with a confident touch; it is treated with a special coating Super- LumiNova® Grade X1 on its hour hand and minute hands to increase legibility in the dark, enhancing its functional performance. The Alpine Eagle makes an iconic and multifunctional piece in everyday life as it can be worn from work to leisure.