Baume & Mercier Is Celebrating The 50th Anniversary Of The Riviera By Introducing A New 39-mm Diameter

The Riviera watch, a symbol of the Baume & Mercier brand, was introduced in 1973 and is celebrating its 50th anniversary this year. In 2021, the watch was reinterpreted in its fifth generation, and the brand’s signature collection continues to showcase its design expertise, use of materials, and understanding of current trends. The watch’s twelve-sided bezel makes it instantly recognizable, with clean and sleek lines, and it’s now available in three 39-mm Baumatic versions for the first time, demonstrating the brand’s ongoing commitment to innovation. The Riviera watch has remained a fixture for 50 years, inspired by the carefree lifestyle of the French Riviera and embodying a casual elegance that represents a relaxed approach to refined watchmaking. While adapting to each era, it has maintained its unique style. This year, the watch has undergone a gentle yet assertive evolution, continuing to showcase Baume & Mercier’s design expertise with bold statements and elaborate shapes. The new Riviera is available in a 39-mm version for both men and women, embodying freedom, offbeat elegance, and a positive outlook on life more than ever before. With its sport-chic design and the same spirit as the previous versions, this new 39-mm diameter is in line with modern aesthetics.

Baume & Mercier
Baume & Mercier
Baume & Mercier

The Riviera Collection from Baume & Mercier showcases the brand’s design expertise in the realm of watches, particularly in its athletic shapes. This year, as the collection celebrates its 50th anniversary, three new 39-mm versions of the iconic watch have been released, each featuring the signature dodecagonal shape with twelve sides and four screws. These watches are powered by the Baumatic manufacture movement, known for its performance and reliability.

The first model, the Riviera M0A10714, has a polished and satin-finished stainless steel case and a smoked blue sapphire dial with a transparent wave transfer decoration. It comes with an interchangeable blue rubber and alligator strap with tone-on-tone overstitching.

The second model, the Riviera M0A10715, has a smoked gray sapphire dial with a transparent wave transfer decoration and an integrated strap with three rows of polished and satin-finished links.

The third model, the Riviera M0A10720, features a sand-blasted titanium bezel with a central bezel ring in 5N gold-plated PVD steel, a smoked gray sapphire dial with a transparent wave transfer decoration, and an integrated gray rubber strap with a canvas texture.

Despite the evolution of the Riviera over the past 50 years, the brand has remained true to the original design while adapting to modern times, creating watches that convey a sporty-chic allure and the essence of Baume & Mercier’s style.

Baume & Mercier

It sounds like the Baume & Mercier Riviera Collection has undergone some impressive updates for its 50th anniversary, including three new 39-mm models that feature the distinctive dodecagonal shape with twelve sides and four screws. These watches are powered by the Baumatic manufacture movement, which boasts a five-day power reserve, daily precision of -4 s/+6, and resistance to magnetic fields up to 1500 Gauss. Additionally, the watches are water-resistant to 10 ATM and feature a reliable interchangeability system that allows for easy style changes without tools. The dodecagonal case back is also a notable feature, as it reveals the captivating mechanics of the self-winding movement. Overall, the new Riviera models are multi-faceted and endlessly versatile, embodying the spirit of high watchmaking and various experiences such as family vacations and diving off the coast of the French Riviera.