Calibre sat down with Michael Meier, Oris Regional Manager for South East Asia, who explained to us the importance of storytelling and what, exactly, made Oris tick.
Oris is a mid-range Swiss watchmaker that makes solid and dependable but reasonably priced mechanical wristwatches that (most importantly) survived the death-dealing calamity that was the quartz crisis of the 1970s and lived to tell the tale. In fact, storytelling became one of their company mantras.
“This is what a lot of what we do is all about, said Mr. Meier. “When you have a watch it tells a story. We know what the time is without wearing a watch, so in the end (a watch) more than just a time telling device. It’s telling a story, and it tells your own story, (it shows) a part of your personality, but at the same time it also tells the story of where it came from, from the factory from where it started.”