TAG Heuer joins 49 other luxury watchmakers in the 7th edition of the Only Watch charity auction that was held last November 11, 2017. The event was held in Geneva, organized by the Monegasque Association against Muscular Dystrophy and the Monaco Yacht Show. This biennial charity event has raised over 25 million euros since 2005, making it one of the largest charity event in the watchmaking industry’s calendar. Proceeds of the sales will help fund the research on Duchenne Muscular Dystrophy.
To support this campaign, TAG Heuer donated a unique special edition Only Watch box set containing the new TAG Heuer Connected Modular 45, its accessories, AND the manufacture Heuer-02 Tourbillon module. Both watches bear the Only Watch signature colors of black and vibrant yellow. With the Connected Modular 45’s concept of interchangeability, you can use its strap on the COSC-certified Chronograph Tourbillon module.
The Heuer-02T COSC Chronograph Tourbillon movement is a very special piece because it was conceived with the strategic aim of falling below the CHF 15,000 mark, a very competitive price point. All aspects of production, designers, and engineers worked together to make this possible.
As a bonus, the winner of this lot will can take three other friends to have lunch with TAG Heuer CEO Jean-Claude Biver and have a lively discussion about the evolution of the watch industry in the last twenty years.
