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Jun 22, 2024 23:44

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June 29, 2023        |

Porsche & Xbox Collaborate to Commemorate Porsche’s 75th Anniversary

Unveiling iconic Porsche Motorsport Liveries on exclusive Xbox consoles.

In a remarkable display of collaboration, Porsche & Xbox have come together to celebrate Porsche’s 75th anniversary. Over the years, racing gaming has reached unprecedented levels of immersion, forging new alliances in the process. Xbox has worked closely with Porsche, bringing its iconic design to the gaming platform through the popular Forza franchise.

As part of the festivities, a limited collection of Xbox consoles will be released throughout the summer, adorned with six iconic Porsche motorsport liveries. These liveries have become legendary in the world of racing, and the Xbox 75th Anniversary collection pays homage to these unforgettable designs by reimagining them for the Xbox Series X console and accompanying controllers. The unveiling of these six exclusive console designs will take place at major auto and gaming events worldwide during the summer season.

The first livery in the collection is the Porsche 911 GT1, which claimed victory at the 24 Hours of Le Mans in 1998. Another standout is the Porsche Hippie, a race car adorned in deep blue and bright green “hippie” colors, capturing attention with its unique aesthetics. The Porsche Pink Pig, a pink race car covered in butcher-style cuts, gained cult status among racing enthusiasts. Porsche Salzburg holds a special place in history as it secured Porsche’s first overall win at Le Mans. The Porsche Racing Edition, often referred to as the white whale or Moby Dick due to its massive tail, is another remarkable addition. Lastly, the Porsche 75th livery, currently used on the 963, completes the collection.

Robert Ader, Vice President Global Marketing at Porsche AG, emphasizes the significance of gaming in connecting with Porsche’s fan base: “Many people who end up being our most dedicated fans had their first encounter with Porsche through gaming. That’s why it plays a key role for us to stay relevant not just among current fans but among new generations, showcasing in the most awesome and engaging way what our brand has to offer.”

Ayesha Coker, Vice President of Marketing of Porsche Cars North America, Inc., expresses Porsche’s excitement about the collaboration with Xbox: “Porsche is thrilled to team up with Xbox to design custom, limited-edition gaming consoles to continue inspiring gamers to dream – both virtually and in the real world. With over 30,000 motorsport victories to date, it wasn’t easy to select only six liveries, but we’ve chosen some of the most iconic ones that our fans will recognize from notable victories over the years.”

While these limited edition consoles will not be available for retail purchase, fans will have the opportunity to enter a sweepstakes for a chance to win a console and controller from Porsche’s collaboration with Xbox. The unique color schemes of the consoles turn them into captivating design pieces, appealing not only to motorsport enthusiasts but also to individuals with an eye for striking aesthetics.

Marcos Waltenberg, Director of Global Partnerships at Xbox, highlights the existing connection between Porsche and Xbox: “Xbox and its fan base are no stranger to Porsche and the incredible capabilities of its high-performance vehicles in our beloved racing and driving games like Forza Horizon 5. That’s why we’re excited to team up with the renowned sports car brand to create special edition Xbox hardware that celebrates their milestone anniversary given our shared vision and goal of reaching global audiences who love cars, gaming, and self-expression.”

Fans from the United States, the United Kingdom, and Germany will have the opportunity to participate in a sweepstakes by visiting www.porschexboxsweepstakes.com from June 8 to October 1. Entrants will have the chance to win the Porsche-inspired Xbox Series X consoles accompanied by matching Xbox Wireless Controllers. Porsche and Xbox will share corresponding videos of each Porsche-inspired console on their respective social channels, starting with the Porsche 963 / 75th Anniversary console.

The collaboration between Porsche & Xbox represents a convergence of passion for motorsport, gaming, and design, providing an immersive experience that captures the imagination of enthusiasts worldwide. As gaming technology continues to evolve, partnerships like these allow fans to experience the thrill and excitement of iconic brands like Porsche in both virtual and real-world settings.

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