January 31, 2023    |    

Tudor Supports Swiss Cycling With New Partnership

Paving the way for future champions.

Many Homegrown champions got their start in professional cycling coming up through the ranks of Swiss Cycling, the organization that acts as the governing body of the sport in Switzerland. The organization allows Swiss riders to participate at the professional level by offering them a career pathway in the sport, by fostering riders at every level, including amateur and semi-professional events.

Robin Froidevaux
Nils Brun

The core mission of Swiss Cycling is to create the next generation of champions, and that means every kind of riding, from BMX to dirt, to gravel, to road. Already Swiss cycling has sent riders to the Olympics and around the globe competing in world-class events. A number of TUDOR Pro Cycling team members, including 2022 Swiss road elite and U23 champions Robin Froidevaux and Nils Brun, have come through Swiss Cycling. The results speak for themselves, Swiss Cycling is paving the way for Swiss dominance in the sport, and TUDOR is proud to power that mission.

“TUDOR strives to promote cycling in Switzerland durably. Its pro team truly is Swiss and the collaboration with Swiss Cycling reveals that TUDOR understands the importance of base and structure in the sport. Last but not least, the TUDOR Pro Cycling Team athletes ride the bicycles of our co-partner BMC, which really is the cherry on the cake.” said Thomas Peter, Swiss Cycling Director.


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