Following the announcement this morning of the signing of Ryan Gosling as its new global ambassador, TAG Heuer gathered a select number of VIPs, international editors, influencers and partners in a private villa in Beverly Hills, California, to mark the occasion and kick off the partnership on a high note.
“We’re delighted to be back in LA to introduce and celebrate the newest member of the TAG Heuer family, Ryan Gosling. Our brand has strong historic ties to Hollywood so it was only fitting that we would return for this meaningful announcement.” says Frédéric Arnault, CEO of TAG Heuer, “Ryan as an actor is fearless and committed to excellence. We couldn’t be happier to enter this unique partnership, one that is such an authentic and powerful match of values and ambitions between Ryan and TAG Heuer and from which you can expect great things.”
For Ryan Gosling “Partnering with such an iconic brand which has been a pillar of excellence for more than 160 years was an easy decision. I really enjoyed working on this first AD campaign with Pari Dukovic, a photographer whose work I admire.”
The cocktail party was held in a private villa in Beverly Hills and attended by many of TAG Heuer’s ambassadors and friends of the brand including Hollywood actor Patrick Dempsey, tennis champion Naomi Osaka, Olympic sprinter Sydney McLaughlin and more.
During the evening, the master of ceremony, American playwright, actor and philanthropist Jeremy O. Harris, welcomed Ryan Gosling and TAG Heuer CEO Frédéric Arnault to the stage to discuss the new partnership and reveal the brand’s new 13-piece line of TAG Heuer Carrera Three Hands watches, a timelessly elegant and resolutely modern take on the famed TAG Heuer chronograph born in the 1960s and Ryan Gosling’s timepiece of choice.
They also introduced award-wining New York-based photographer Pari Dukovic, the man behind the bold images of Ryan’s first campaign for TAG Heuer. Guests were then treated to a live performance by Canadian electronic music band Desire and Johnny Jewel.
With this event, TAG Heuer officially marks the beginning of a long and fruitful partnership with Ryan Gosling, a first for the multitalented actor and one that will encompass a variety of projects including a joint product design in the near future. Together they will continue challenging the limits, redefine modern, maverick yet elegant and timeless luxury watchmaking for the long term.
