Sept 6, 2017. In an unlikely venue, but not so uncommon for the brand, TAG Heuer presented the comeback of the Link collection for ladies. The announcement was made at the Flyweight boxing studio at 8 Forbestown Road in Bonifacio Global City. This iconic collection first came out in 1987, called the SEL, or Sports and Elegance collection. The defining characteristic that made this watch stand out is its S-link bracelet, a design that was sporty yet comfortable on the wrist.

In the spirit of their mantra #DontCrackUnderPressure, the launch included a challenge for the guests: to go through a boxing workout. The exercise not only fits the description of their mantra, but also physically illustrates the sporty elegance of the new Link Lady watch.

The TAG Heuer Link Lady comes in a 32 mm diameter watch case and is presented in models with white, blue, and pink mother-of-pearl dials. A blue sunray brushed dial is also available.