With their combination of strength and innovation, Panerai watches inspire their owners to choose the bold course and pursue uncharted territory. In keeping with that spirit of audacious exploration, the brand embraces novel technologies that extend compelling opportunities to its clients. To that end, an exclusive digital component unprecedented in the brand’s history will accompany every Panerai Experience Edition watch.
A collection of exclusive and limited NFTs, will be created with the introduction of the Radiomir Eilean Experience Edition, a limited-edition watch available in only 50 pieces. A 1936 classic yacht designed by renowned boat builder William Fife, Eilean was restored by Panerai to preserve its historic seafaring legacy. The 45mm watch unites the form of the 1930s Radiomir with bronze accents salvaged from the Eilean during its restoration, and Panerai will invite buyers on a journey aboard the boat along the Amalfi Coast.
Each purchaser will receive from Panerai one of the 50 Panerai Genesis NFTs associated with Radiomir Eilean watch in a unique cryptographic wallet allowing them to truly own this non fungible token. Buyers will find within this collectible an evolutive, one-of-a-kind artwork produced exclusively for Panerai by an NFT artist. The digital asset will unlock exclusive content directly related to the Panerai Experience Edition watches, and will evolve as the experience unfolds to reveal the art piece. Each NFT will be uniquely time stamped to reflect the specificities and uniqueness of each buyer’s experience and become a perfectly unique NFT blending art and experience. Starting from the Eilean Experience in June in the Amalfi Coast, sailing the Mediterranean on the historic yacht Eilean, this first of its kind use of NFTs by Panerai will define a new frontier in the possibilities offered by the technology. Owners of one of the Genesis NFTs, will have priority access to all future web3 initiatives from Panerai and will be invited to enjoy exclusive services, events and offerings from the brand. To guide the brand’s entrance into this revolutionary technology, Panerai has partnered with Arianee, the leading end-to-end web3 solution for brands. Arianee enabled Panerai’s web3 strategy and allows brands to tokenize, distribute and leverage value to transform their relationships with their communities in the decentralized internet.
“Panerai responds to the needs of the world’s most daring heroes, whether their journeys take them to the deepest reaches of the ocean or beyond the planet’s atmosphere,” says CEO Jean-Marc Pontroue . “Technology is the next frontier offering limitless potential, and Panerai is at the leading edge in that arena too. Through the creation of our first NFTs, the brand will use dynamic new measures to respond to our customers and allow them to enhance the ownership of their treasured Panerai watches.”
This inaugural offering from Panerai represents the beginning of a deepening engagement in the world of Web3. In time, every Panerai watch will be issued a Digital Passport, as a service to protect its valuable, singular identity, maintain an open line of communication with the brand and unlock benefits and services. Its utility will be manifold: these NFTs will provide definitive proof of ownership and deliver access to an enhanced client experience with benefits and services that begin immediately and unfold continually. For Panerai, the relationship with its clients begins with building ingenious watches that are companions for adventure and never ends.