For any team wanting to take a crack at bringing home the oldest sporting trophy namely the America’s Cup, the PRADA Cup is considered as the final hurdle for any sailing team as the winner moves on to challenge the current holder of the America’s Cup which is in the hands Emirates New Zealand. With such high stakes, finding a reliable and accurate timekeeper is of utmost importance. Given their long expertise in marine timekeeping and passion for the sea, Florentine based Officine Panerai has been appointed to serve as Official Timekeeper of the Prada Cup.

Commenting on the announcement, Panerai Chief Executive Officer, Jean-Marc Pontroué stated “We are extremely proud to have been appointed as Official Timekeeper of the PRADA Cup. The challenge ahead is a great one for us all and Panerai is fully committed to experiencing this new chapter. From exchanges on technology and precision to outfitting the exceptional high-tech foiling monohulls, every part of the partnership truly reflects our innovative soul as a pioneering brand.”

As Official Timekeeper, Panerai will also take on the role for the PRADA Christmas Race and all preliminary regattas in the lead up to the 36th America’s Cup presented by PRADA.

“The link of Panerai with the sea dates back to the first decade on the last century, when the company supplied advanced and sophisticated engineering elements for the ships of the Italian Navy. The first underwater watches date back to the 30’s of the last century and have been central elements of legendary endeavors. Panerai’s research and development and passion for the sea never stopped since. It is therefore with great satisfaction that we welcome Panerai as Official Timekeeper of the PRADA Cup and of the 36th America’s Cup presented by PRADA preliminary regattas.” as stated by the PRADA Head of Marketing and Communication, Lorenzo Bertelli.

The Challenger Selection Series also referred to as the PRADA Cup will take place on January 15 – February 24, 2021 in Auckland, New Zealand.