Panerai: Where Explorers Meet

A social media campaign that encourages adventure-seekers to embark on explorations in their home countries

Panerai, the Florentine luxury watchmaker launches a new social media campaign titled, “Panerai: Where Explorers Meet”, a regional initiative that encourages adventure-seekers to embark on explorations in their home countries.

Taking a long walk along the Fullerton Bay in Singapore, finding a new-found appreciation for street art along the Klang River Banks in Kuala Lumpur, Malaysia, or exploring the hidden hallways of the Grand Palace in Bangkok, Thailand.

Reflecting Panerai’s mission to uphold the heroic spirit of adventure, the campaign spurs curious discoveries of places at home, and encourages people to share their #PaneraiExplorers experience on social media with curated @Panerai wrist shots against scenic backgrounds, and nominating friends to continue the conversation by tagging them in the posts.

The campaign takes place from now to 31 January 2021. To engage more deeply with the Panerai community amidst these unprecedented times, while recreating the thrill of travelling, the best photo will be awarded by the brand.


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