The opening of Louis Moinet’s first ever boutique marks a decisive step for the firm. Located in Moscow, the boutique will be operated by Rich Time, Louis Moinet’s historic partner in the city, brand representatives with a unique dynamic whose success has been amply demonstrated in recent years.

At a time when the watchmaking market is barely in the early stages of recovery, this development bears witness to a real growth spurt for Louis Moinet, as its investments in recent years produce tangible results. Indeed, the Ateliers have been tirelessly developing new, highly ambitious watchmaking projects, ranging from the Double Tourbillon for Sideralis to patented sidereal complications for Space Mystery, whilst also fleshing out the segment of more affordable timepieces such as Metropolis. Notably, this work has resulted in two distinctions being awarded in Russia: a Moda Topical Award for Best Style and a Best Men’s Watch Award from Watches in Russia. At the same time, Louis Moinet has been strengthening its retailer network, in Paris, London, Bratislava and beyond.

Now, the opening of an own-name boutique in Moscow embodies retailers’ and collectors’ confidence in the Ateliers’ long-term strategic vision, drive, and creative audacity.

Four exclusive mineral collections

Progressing to a 100% Louis Moinet boutique operated by Rich Time is therefore a logical next step in this partnership. What is more, Louis Moinet has now developed a set of four exclusive collections for its new boutique, produced with the help of craftsman Daniel Haas, using exceptional materials, painstakingly selected and fashioned. They form part of the “Treasures of the World” collection, in which mineral dials are a prominent feature. These unique timepieces will have dials made from red Pietersite (a type of quartz with subtle light effects and hues), Dumortierite (a rare fibrous mineral with a penetrating deep blue colour), Brecciated Obsidian (a crystallised volcanic rock with an arresting visual aspect) and aventurine (a historic type of man-made glass, produced in the finest Murano glass-blowing tradition).