NOT surprisingly, one of the most style-driven car brands on the planet has, for nearly a quarter of a century now, been closely associated with the fashion world — Mercedes-Benz is currently tied to, if not the title sponsor of, more than 60 fashion events. The Mercedes-Benz Fashion Week editions are among these, and the upcoming one is shaping up as a must-see for the sartorially savvy set.
Scheduled to happen on January 15-17 at the ewerk in Berlin is the MBFW autumn/winter 2019 show, which will mark its third season after its re-launch in the historic location in the center of Berlin. Like the other fashion events it is aligned with, Mercedes-Benz in this MBFW Berlin edition is supporting budding talents — those belonging to the International Designer Exchange Program (IDEP), in this case. At MBFW autumn/winter 2019, Mercedes-Benz will present 16 designers on the runway in a series of shows, to be kicked off by the one featuring IDEP talent Amesh Wijesekera from Sri Lanka. The young designer, based in London, is a graduate of the Academy of Design Sri Lanka and was discovered at MBFW Colombo in 2016. That year, he won the renowned International Catwalk Competition Award at Graduate Fashion Week in London. A year earlier, he was awarded at the Mercedes-Benz Fashion and Apparel Awards in Sri Lanka.
Wijesekera apprenticed at the future Laboratory, Edeline Lee and Dame Zandra Rhodes London. His works are marked by traditional handcraftsmanship, contemporary design and a Sri Lankan-influenced palette of color and texture.
Besides the works of Wijesekera, MBFW autumn/winter 2019 will also celebrate the 10th anniversary of the IDEP with a special exhibition set at the ewerk’s forecourt. To be highlighted are the program’s development and its various schemes, which will be presented through videos and talks by several designers.
Mercedes-Benz at MBFW autumn/winter 2019 will begin widening its involvement in the fashion sector by joining the German Fashion Designers Federation e.V. (GFDF e.V.). The new association brings together professional fashion designers in Germany. The group aims to improve their members’ finances, grow and share specialist knowledge, and create social safeguards for the profession.
“Reinforcing Germany as a fashion location and promoting German design have long been important to us. This is why we very much welcome the fact that the GFDF e.V., as a newly founded professional association for fashion design, wants to create synergies and is giving the designers a voice,” says Katja Ohly-Nauber, head of marketing communication at Mercedes-Benz Cars Germany.
All presentations at MBFW autumn/winter 2019 will be live-streamed on screens in the venue and at www.mbfw.berlin. Check these out.