Officine Panerai is opening its first boutique in Melbourne, Australia. Panerai has chosen to partner with one of Australia’s leading luxury watch and jewellery retailer, Kennedy, to deliver an exceptional retail experience for customers. The newly boutique has been distinctively aligned with the concept by Spanish architect and designer Patricia Urquiola. The concept of the design and the materials used respect the philosophy and history of Officine Panerai.
Situated in Collins Street, one of the most renowned street for exclusive shopping in Melbourne, the Panerai Melbourne boutique is the first boutique in Australia, it features an area of 60 square metres, displaying the collections of the Florentine company to enthusiasts and collectors.
Patricia Urquiola, the celebrated Spanish architect and designer, has reinterpreted the aesthetic and technical codes of the watch house, respecting the identity of the brand with a timeless design: she has succeeded in respecting tradition with a look that is nonetheless modern and up-to-date, finding a genuine link between the past and the future.
The distinctive elements used in this boutique are, bronze, wood and a special corrugated glass, undulating and transparent, a clear reference to the world of the sea and ships, as are the brass lights and the sales counters with their details of wood. The boutique also features a large Wall Clock, a large- scale version of Panerai’s iconic watch dial.
Two special external windows at the corners, which look onto the distinguished street, are entirely made of a groovy glass, used by the architect for the first time as external element. The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space.
Officine Panerai now has 75 boutiques throughout the world.