JP C. Calimbas

Eberhard and Co. Presents a new Chronograph to Celebrate Alfa Romeo’s 110th Anniversary

With the extremely positive response to 2019’s Quadrifoglio (4-leaf clover) Verde chronograph and to mark the 110th anniversary of Italian carmaker Alfa Romeo, Eberhard & Co. has decided to create a new limited-edition chronograph to pay tribute to the occasion and further strengthen their ties to the historic marque. The new chronograph encapsulates the technical and styling DNA of Eberhard & Co. while presenting a sporting vibe just like the Alfa Romeo “Biscione” cars.

Limited to 110 pieces and to be sold exclusively at Eberhard & Co. Ads beginning September, The Eberhard & Co. 110th Alfa Romeo Anniversary chronograph has a 43 mm steel case. Sporty yet refined, the case houses the automatic chronograph movement and three counters. The reset function with coaxial push button is on the crown at 3 o’clock. Water resistant to 30 meters, the piece has a flat sapphire glass caseback, which is personalized with engravings and the Alfa Romeo logo, and closed with 6 screws. The tachymeter scale embraces the white dial – inspired by the world of automobiles – which features a raised engraving of the new Alfa Romeo celebratory logo (featuring two number “1” that follow a perspective line which represents the transition from past to present, culminating in the number “0”, inside which is a Biscione) to emphasize the historic landmark. The watch is available with a grey rubberized fabric strap.

“We are proud to reinforce our bond with Alfa Romeo by creating a watch dedicated to the brand’s 110th anniversary, in the wake of the success of the “Quadrifoglio Verde” chronograph, which in 2019 was highly sought-after by the public – especially motoring enthusiasts – and quickly sold out. This is the perfect occasion to celebrate the affinity we share with the creator of the Biscione, namely our desire to conduct technical and technological research and design, not to mention our strong ties with the past. The partnership is founded on characteristics common to both brands, such as the constant drive to innovate, attention to every detail and careful design decisions, which are showcased in the models defined by pure lines, the perfect combination of sporty and refined design,” said Mario Peserico, General Manager of Eberhard & Co.


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