Rolex has been a committed partner to yachting since the late 1950s, and the relationship with the Maxi Yacht Rolex Cup – and its organizers, the Yacht Club Costa Smeralda (YCCS) – since the 1980s. One of the most influential events in the sport, the Maxi Yacht Rolex Cup will hold its 31st edition from Sunday, August 30 to Friday, September 4, 2020 as scheduled.
The level of competition is always first class in this event. The racecourses offer an unrivalled combination of challenging conditions and scenic backdrops. And this regatta has always been both the testing ground and the showcase for the later in monohull yacht design and technology.
Maxis are defined as yachts that measure more than 60 feet long. At the Maxi Yacht Rolex Cup, the fleet is divided into different categories according to performance type and length. The objective for all highly driven Maxi owners is to emerge victorious against equally skilled and prepared crews in their class.
Due to the current world situation, the regattas will be held in a modified mode. Registration procedures will be streamlined through digital channels. The skippers’ briefing and the prize giving – which will take place outdoors – will involve a limited number o crew members in proportion tot he spaces. Traditional social events such as the owners’ dinners will be possible, respecting the necessary distancing and safety protocols. Crew parties, however, will not be allowed. And to ensure safety for all, club members and visitors to the YCCS will be strictly and regularly monitored.
IMA Secretary General Andrew McIrvine said: “With the requirement to obey COVID-19 avoidance measures, including social distancing and avoidance of gatherings, crews will typically remain in their ‘bubbles’ from villa to yacht with virtually no wider interaction. The racing will still be good. We have made special provisions for reduced crew number with extra adjustments of time correction for yachts taking that option.”
This year’s Maxi Yacht Rolex Cup fleet will be smaller than the usual participants. Many of the grand prix maxis will not be able to attend this year’s race. But despite this, more than 20 yachts are still entered for the race, despite the difficulties that the current times present.
Rolex Testimonee and United States sailing legend Paul Cayard states: “The Maxi Yacht Rolex Cup is a great example of how a sponsor and a yacht club can come together, create a long-term relationship and live through all of the evolutions required to remain at the top. As sailors, we love coming to compete – the winds, the sea, the spectacular scenery around the Sardinian coast and the organisational capacity of the yacht Club Costa Smeralda make it second to none. The entirety of the package makes it a must-do for the world’s top sailors. It is the best big-boat event on the circuit.”
Rolex has always been associated with activities that are driven by passion, excellence, precision, and team spirit. It was only natural that the Swiss brand would partner with the elite world of yachting. Today, after more than 60 years, it still supports the most prestigious clubs, races, and regattas. Much like the watches they make, their sponsored events are prime examples of excellence, elegance, and prestige.
