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Maurice Lacroix X Final Of The Fiba 3×3 World Tour Where Urban Watches Meet Urban Sport!


Maurice Lacroix, the ‘Official Timekeeper of the FIBA 3 x 3 World Tour’ was on hand at the finals, recently held in Abu Dhabi. In front of an enthusiastic crowd, the Ub Huishan NE (Serbia) secured victory. Each member of the winning team was given an AIKON #tide FIBA 3×3, an urban watch that’s no stranger to success.

Maurice Lacroix

Wow, what a year! Since it was named the ‘Official Timekeeper of the FIBA 3 x 3 World Tour’ in February 2022, Maurice Lacroix has followed the tour around the globe, always on hand to time matches with notable Swiss precision.

Maurice Lacroix

The final of the FIBA 3×3 World Tour was held in Abu Dhabi on the 10th – 11th of December in front of huge numbers of cheering fans. Twelve teams competed in the event, each determined to reign supreme within the 3×3 arena. This year, the Ub Huishan NE (Serbia) were victorious, standing on the top step of the podium.

Maurice Lacroix

Recognising the success of the team, Maurice Lacroix presented each player with an AIKON #tide FIBA 3×3 watch. This ground-breaking model is made from ocean-bound upcycled plastic, helping to make our oceans that little bit cleaner. Moreover, the watch remains an AIKON, a name that has come to mean urban design, Swiss quality and high perceived value. Indeed, with Maurice Lacroix, each wearer is a winner both on and off the court!

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