La Belle Bella in Dreamy Tokyo

TAG Heuer’s brand ambassador and superstar Bella Hadid reached the shores of Tokyo in time to officially open the newest TAG Heuer boutique in a uniquely Japanese way – by breaking open a barrel of sake.

The newest brand boutique is modular in nature, and is every bit as TAG Heuer as you’d expect. Modern, disruptive, avant-garde – TAG Heuer is all these things but in a decidedly amazing way. Breaking stereotypes – and barrels – is what made the brand the powerhouse it is today. Bella Hadid was joined by Shido Nakamura, one of the most popular Kabuki actors in the country, and Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division.

The boutique itself is beautiful – the digital façade is eye-catching and the interior decorations are on-point and current. If you want to be immersed in the TAG Heuer world, this is the boutique to visit. The concept is revolutionary and it allows for full immersion in the brand universe. The omni-channel boutique gives the most memorable purchasing experience.

As Jean-Claude Biver explains, “Now, more than ever, luxury equates to authenticity, simplicity, space and time. At TAG Heuer, we translate this as individuality, quality, service and exclusivity. This new boutique concept is perfectly in line with the avant-garde spirit of the brand. The Ginza boutique is the perfect setting to showcase this innovation, since ensuring customer service is firmly rooted in the local culture of Japan.”

Bella Hadid is a true fashion icon and she embodies the best of TAG Heuer – young, tech-savvy. They are a match made in horology heaven.